Grasim- An integral part of my life
We all know about the brand Grasim and the first thing that comes to every Indian's mind when they hear about Grasim is 'Trust'. The story of Grasim being a part of my family starts before I was born. It all started when my great grandfather tailored his first piece of suit made out of Grasim's textile. Those were the times when customers used to be very loyal to a product they used and loved. This was exactly what happened with my great grandfather. He was a poor man at that time and owning a Grasim suit was considered luxury on those days. He was very proud of that suit. That trust and pride were transferred to my grandfather who never had a second thought about the textile he would choose for his suit. It was always Grasim. He was very fascinated about suits and even being from a poor family he always tailored suits made of Grasim's textile and nothing else. My grandfather used to proudly show his suits to me he owned back in his days. I still remember he used to say me, "If you wear a suit made of out of Grasim you won't settle for anything else". He also mentioned the texture and smoothness of the textile always gave him a satisfying feel that no other cloth had.
