An Idea: Lives Simplified! - Sonam Jain, IIM Visakhapatnam
Why is Aditya Birla Group big in my life?
Why is Aditya Birla Group big in my life?
It was around 2008, when I came to know about ABG brands. I remember at that time I was living in my old house. Water used to ooze inside my one storeyed house during monsoons. One day when the rain was pouring heavily water started oozing at a very high pace and all my notebooks got soaked. My handwritten notes got washed away completely. I was so vexed that I literally cried that day, several months of my hard work washed away in a matter of hours. Seeing me in profound pain, my father tried to motivate me. He asked me to be a fighter like a baazigar. He taught me to never give up in life and always be ready to start from scratch. I took his golden words as my mantra and worked really hard. In just two months I succeeded in resurrecting all my notes. That day I learnt that victory tastes even better when there are several loses attached in background.
Aditya Birla Group, the name that was spread extensively throughout the world since ages has not only transformed the lives of several people but has also become an integral part of the life of billions of people across the globe both directly and indirectly and I’m no exception for the same. I have never imagined that a company can become a part of my life and family. In fact, I lately realized that ABG has been a part of our family even before I was born. I was even welcomed to this world by the products of ABG. The Ultra Tech walls of my home, the aluminum cans we used for storing food, tyres of the car that I drove, the garments I used (even today) have all come from this fabulous company. I was even introduced to the internet through Idea, again a part of ABG group. I have never realized all these facts until I retrospected my life till date very recently. I’m sure that this is going to be the same for nearly billions, if not at least a few hundreds of millions of people across the world.
WHY ADITYA BIRLA GROUP IS BIG IN MY LIFE
Myself Kishore S, before entering telling why Aditya Birla is important in my life. I like to say something about myself. Am from a rural background where Aditya Birla penetrated too deep to promote the Rural education and development of many villages. I did my schooling in Sri Ramana Vidyalaya and did my under graduate in Sri Krishna college of Engineering and Technology. During the past path ways of my life I saw Aditya Birla group did many Social Development which made me realise that Society is not just made of government each one of us are part of the society. Aditya Birla which still continuing its works in 5000 villages where they are developing the facilities of the village like electrification of each house which helps the students to study long hours and improve their knowledge.
I've grown up in South Delhi and moved to Noida last year. My newly constructed house is made of sacks and sacks of Ultra-Tech Cement. I go to the mall to hangout in familiar stores where I've shopped all my life, Pantaloons and as I grew up Allen Solly and Van Heusen became my favorites. They're what I wore for my Elevator Pitch 4 years ago and 3 months ago for my FMS interview. For years, the brands have resonated with my personality, creating a harmony of confidence and comfort, helping me achieve whatever I dream.