The world of retail and online shopping is continuously evolving, with Category Analysts, Category Managers and sales teams needing to be ahead about the latest cutting-edge technology and innovations.
Product management is one of the most appealing and challenging professions for professionals who wish to have a crucial role in creating new consumer products, new technologies, software platforms and products that are used daily by all individuals.Product-as-a-Service dominates almost every sector and product management is the cornerstone of successful businesses in today's digital-first world.
Getting into a good b-school is a full-time job; it requires time, practice, awareness and due diligence. But when the dust around CAT and other exams settles & you receive your scores, you are left facing a barrage of questions like, “Where will these scores get me?”, “How do I prepare for them?”, “How do I prepare for GD/PI?”, etc. Obviously, if you have a par score, getting into Tier 1 & 2 b-schools would be your goal & it has its own challenges. But if that’s not the case, going for Tier 3 b-schools has its own intricacies. So we thought we’ll talk about making the right choices after CAT.
A single supermarket visit would expose you to almost 1000 brands which is why marketing campaigns need to awe us & build a connection between the brand and us.
“Knowledge, like air, is vital to life. Like air, no one should be denied it.” – Alan Moore
The annual worldwide sales of the retail e-commerce industry for the year of 2017 stood at $2.38 trillion. Yes, you read it right! Trillion! And now, imagine this, in 2021 this figure is set to be more than doubled, taking it past the GDPs of countries like Japan, India, Germany, UK, France!
In a world where education is getting more and more democratized thanks to digital interventions, the road to an MBA is also fast-changing. More and more students from different fields are opting for an MBA and are exploring the world of opportunities. SDA Bocconi’s International Master in Business(IMB) program has a very diverse batch split with over 40% of students being in streams other than the traditional Engineering(31%), Commerce (28%) backgrounds.
Products & technologies have had increasingly higher adoption rates. Telephones took almost 100 years to reach 100 million users, mobile phones took 20 years, Facebook took less than 5 years to reach the same mark and Instagram just 2 years! With a breakneck speed in the product adoption rates, organisations all over the world are realizing the importance of the product management role in developing, adoption, growth and retention of the product in its life cycle. Companies are cognizant of the fact that they can make consumers the king by actually making the product the center of all their strategies.
The world of retail and online shopping is continuously evolving, with Category Analysts, Category Managers and sales teams needing to be ahead about the latest cutting-edge technology and innovations.
Product management is one of the most appealing and challenging professions for professionals who wish to have a crucial role in creating new consumer products, new technologies, software platforms and products that are used daily by all individuals.Product-as-a-Service dominates almost every sector and product management is the cornerstone of successful businesses in today's digital-first world.
Getting into a good b-school is a full-time job; it requires time, practice, awareness and due diligence. But when the dust around CAT and other exams settles & you receive your scores, you are left facing a barrage of questions like, “Where will these scores get me?”, “How do I prepare for them?”, “How do I prepare for GD/PI?”, etc. Obviously, if you have a par score, getting into Tier 1 & 2 b-schools would be your goal & it has its own challenges. But if that’s not the case, going for Tier 3 b-schools has its own intricacies. So we thought we’ll talk about making the right choices after CAT.
A single supermarket visit would expose you to almost 1000 brands which is why marketing campaigns need to awe us & build a connection between the brand and us.
“Knowledge, like air, is vital to life. Like air, no one should be denied it.” – Alan Moore
The annual worldwide sales of the retail e-commerce industry for the year of 2017 stood at $2.38 trillion. Yes, you read it right! Trillion! And now, imagine this, in 2021 this figure is set to be more than doubled, taking it past the GDPs of countries like Japan, India, Germany, UK, France!
In a world where education is getting more and more democratized thanks to digital interventions, the road to an MBA is also fast-changing. More and more students from different fields are opting for an MBA and are exploring the world of opportunities. SDA Bocconi’s International Master in Business(IMB) program has a very diverse batch split with over 40% of students being in streams other than the traditional Engineering(31%), Commerce (28%) backgrounds.
Products & technologies have had increasingly higher adoption rates. Telephones took almost 100 years to reach 100 million users, mobile phones took 20 years, Facebook took less than 5 years to reach the same mark and Instagram just 2 years! With a breakneck speed in the product adoption rates, organisations all over the world are realizing the importance of the product management role in developing, adoption, growth and retention of the product in its life cycle. Companies are cognizant of the fact that they can make consumers the king by actually making the product the center of all their strategies.
