Aditya Birla Group (ABG) is an Indian multinational conglomerate founded by Seth Shiv Narayan Birla in 1857. It is a multi billion dollar conglomerate which has its presence in several sectors in India like cement, fashion, fmcg, financial services, education, telecom and IT services.
Since ABG has such a diverse portfolio to offer, its highly unlikely that someone has never brought anyone of their offerings or travelled on their roads. The story is same with me too. I have in past used Idea teleservices, I have brought countless apparel from ABG's offerings in fashion industry like Van Heusen, Allen Solly, Louis Phillip, Peter England, Pantaloons; infact I brought the suit which I wore for my MBA admissions interview(and it worked!). When Kumar Mangalam Birla founded More, earlier known as Aditya Birla Retail Ltd, in 2007, the availability of daily household essentials became very convenient for most of the middle-class and upper-class people in India. Their offerings was so appealing that my mom instantly switched to more from the usual kirana stores. I remember the joys I had from shopping at More; the wide variety of chocolates and biscuits they have to offer, fresh fruits and vegetables and all the daily essentials. I think ABG set the standard for all the supermarkets in India. The logistics is handled efficiently and effectively, a smooth store management and all the store workers always act friendly and co-operative. I think this value of the company flows through all the diverse portfolios. Aditya Birla Group sets the example for all the other major conglomerates in India on to effectively run the operations with minimal errors.