In 2021, InsideIIM launched for the first time the E-Commerce Prodigy Challenge, an exclusive program to give India's top talent at business schools a flavor of Marketing and Growth Hacking in an E-commerce set-up. To participate, MBA students were asked to create a marketing strategy for their favorite E-commerce platforms. Amongst all the entries that came in from India's top talent, five stood out! The winners of the challenge created detailed marketing strategies for top E-Commerce companies like Flipkart, BigBasket, Nykaa, Quikr, and L'Oreal. Check out the winners of the InsideIIM E-Commerce Prodigy Challenge and the entries that helped them win!
All the entries in the competition were judged by Anusha Jayanti, Group Product Manager at Flipkart. All the winners of the competition win one mentorship session with their desired industry expert via Kounsel by InsideIIM + an eCertificate.
Here's the list of winners from InsideIIM's E-Commerce Prodigy Challenge 2021
A Marketing Strategy For BigBasket By Manogya Prasad, IIM Calcutta
Manogya's winning case in the E-Commerce Prodigy Challenge revolved around BigBasket, He chose to create a strong marketing strategy for BigBasket. He proposes a new feature that will help the platform engage with its users for a longer duration and improve their experience, thus will also increase user conversion rates.
A Marketing Strategy For L'Oréal By Vaibhav Mangla, IIM Kozhikode
Vaibhav's winning case in the E-Commerce Prodigy Challenge revolved around L’Oreal, an undisputed leader in the beauty market. As his Mom is an active user of the L’Oreal products, Vaibhav understands some of the pain points that the customers face while using their platform. Thus, he chose to create a marketing strategy for L’Oreal that enhances the customer experience with the objective of increasing customer engagement rate.
A Marketing Strategy For Flipkart By Rishu Kumar, IIM Bangalore
Rishu's winning case in the E-Commerce Prodigy Challenge revolved around Flipkart, a major e-commerce player in the country that led the e-commerce revolution in the country. Rishu created a strategy to improve the user acquisition and conversion rates of Flipkart through various unique features and loyalty programs.
A Marketing Strategy For Quikr By Yogesh Kumar Das, SIBM Pune
Yogesh's winning case in the E-Commerce Prodigy Challenge revolved around Quikr, which is a popular Indian online marketplace and classified advertising platform. He worked on improving the customer experience and created a strategy to increase user engagement and conversion for the platform.
A Marketing Strategy For Nykaa By Gunjan Kishor, IIM Kozhikode
Gunjan's winning case in the E-Commerce Prodigy Challenge revolved around Nykaa, a beauty, and wellness website that has revolutionized the beauty shopping experience. As an active user of the platform, Gunjan chose to create a strong marketing strategy for Nykaa with the objective of increasing user acquisition and also increasing the conversion of those users into consumers.
Stay tuned and download the Kampus App for more such competitions
