We had this course named “Design Thinking” which allowed the students to brainstorm on a problem statement (related to college/hostel) and the outcomes were amazing. At the beginning of the class, we were given short exercises that were fun-filled yet tickled the grey cells as well. For example, we were asked to come up with at least 30 ways of using a fountain pen, to rethink a cash wallet in terms of design and functionality. After our minds were refreshed with these exercises, we were assigned groups and asked to solve the assigned problem statement, i.e., to make Girls’ Hostel more enjoyable. The most important part was identifying all the stakeholders and how each of them is affected when a decision is taken regarding the problem. Another great learning came up as we had to take feedback from different persona which gave us a peek into how each user/stakeholder is affected differently even from her nearby peer. By the end of the day, we had to design a physical model of what all needs to be done to revamp the hostel environment. In the end, we were surprised to discover that the real solution remained with us, the girls (the users). It also made us realize that in life, most of our problems can be resolved if we chose to do few things in a certain way rather than the other. Though, the onus is usually put on someone else. It was a great day of learning, and the experience is bound to stay with me.
Which ABG Company you want to work for and why?
I would love to work for Aditya Birla Retail Limited - India’s first ever Indian food and grocery retailer to receive the FSMS certification. With the huge range of products coupled with homegrown brands like VOW, Kitchen’s Promise ABGRL is all set to deliver world-class products and shopping experience to its growing customer base. It will give me an opportunity to constantly touch upon and improvise the everyday life of a customer. Moreover, with Clubmore, ABGRL opens doors to a vast world of Marketing Analytics that acts as the brain behind the personalized shopping experience for customers. Having interned with an Analytics team, I would love to explore the field deeper