Academics

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Marketing in the Digital Space

Marketing in the Digital Space

Garima Jain, Manager at Johnson and Johnson and also an alumna of IIM Indore and Carnegie Mellon has created a learning module on Marketing in the Digital Space for the benefit of the community of students and professionals on InsideIIM.com. We cover SEO/SEM, Social Media Marketing, Crisis Management and Measuring ROI.

Team InsideIIM
Highlights of the Union Budget 2013

Highlights of the Union Budget 2013

Whether you're preparing for Interviews and Group Discussions or are just interested in keeping in touch with important developments of the all important budget of the country, please find the highlights of the budget below.

Prince Doshi
Ten things that make the HKUST MBA special!

Ten things that make the HKUST MBA special!

We are very happy to feature another top school from Asia, the HKUST MBA school, on InsideIIM.com. In the coming months, you'll know more about the programme and its students on InsideIIM.com

Team InsideIIM
Students of IIM Indore experience Rural India - 4th Rural Immersion Programme Report

Students of IIM Indore experience Rural India - 4th Rural Immersion Programme Report

The PGP1 (first-year) students of IIM Indore had a once-in-lifetime opportunity to experience, live and learn about the finer aspects of life in the rural areas of Madhya Pradesh as part of their Rural Immersion Programme. This unique initiative has been instituted with the aim to sensitize the budding managers and entrepreneurs of this premier institute towards the various schemes undertaken by the government in villages and to study and analyze their execution and effectiveness. Spread over a week, across 44 districts, the programme proved to be an eyeopener by throwing light on various dimensions of district level administration while also dispelling several stereotypes associated with villages.

Team InsideIIM
Blockbuster - Viacom 18 and MAXI bring the complete film promotion experience to XLRI

Blockbuster - Viacom 18 and MAXI bring the complete film promotion experience to XLRI

For the first time ever, The Marketing Association of XLRI (MAXI) conducted the event, “Blockbuster” which covered all the aspects of film promotion. This one of a kind marketing extravaganza was held in association with media conglomerate Viacom 18, which has to its credit mega- hits like Gangs of Wasseypur, Jab We Met and Ghajini. The format of the event was uniquely different and was aimed at giving the participants a hands-on experience in the sales and marketing process of an actual movie.

ExLink XLRI