Competitions

9,091 articles
Page 138 of 1137
IMT Ghaziabad

IMT Ghaziabad

As a teenager, I would always pester my mother to take me shopping, but the first time thing I would hear is that ‘You have enough clothes'. Since childhood, my number one priority has been to get more and more clothes in life. Updated with the latest fashion trends, my outings were mostly about getting a new pair of shoe or a dress. Once in school, I heard one of my friends talk about a new Pantaloons store that had opened. As difficult as it was, I somehow convinced my mother and went shopping. I still have the distinct memory of thigh length tops and broad bangles, which were a rage back then. When I entered undergraduate college, ABG contributed a major chunk of my happiness as it gave me FOREVER 21. The first store opened in Ambience Mall, New Delhi and I was one of the weekly visitors. The sling bags, the crop tops and the best-fitting jeans at a pocket friendly price was something every college girl yearned for. I used to save up money from my pocket money to buy the Forever 21 accessories. The weekly trip to the store with my friends used to be ball. After the fun college ride, now was the time for some serious happenings. I got placed from campus and yet again ABG played a significant role by providing me with my first set of formal apparels. VAN HUESEN was and still is my holy grail for Business formals. I still have a one yellow shirt which I wore on my birthday and got many complements at work. After a few months, I went shopping with my parents to DLF Emporio. This was the first time I was going to buy a high end product. My father gave me his card and said, ‘Go ahead, but spend carefully, my child!’. I came back with a HACKETT T-shirt for him and said ‘Couldn’t have spent more carefully’.

harshita bhuraria
Omnipresence- IMT Ghaziabad

Omnipresence- IMT Ghaziabad

Part A: Aditya Birla Group as a brand is omnipresent and is present in every aspect in our lives. It is impossible for a person to say that he/she hasn't used one of their products ever. They have divested in all the industries, fashion, retail, communication networks, etc. With Louis Philippe, Peter England, Pantaloons, and a few more in fashion industry, More store in retail industry, Idea in communication networks Aditya Birla Group has strongly  rooted itself in the various diversities of the Indian as well as global market. It has impacted lives of all the people immensely by providing them with Aditya Birla Sunlife Insurance. Insurance is a luxury to most of the people. Taking this stigma head on and in order to help the people who are unable to afford these, it has provided them with a ray of hope by providing them insurances. Also, it's role as information provider through Idea Networks brings the nation closer and maintains a network for flow of information. Again, to just emphasise on its omnipresence, it is present in a majority of the buildings through Ultratech Cement. The Aditya Birla Group has created a reputation and goodwill for the brand and therefore, will always be a gladiator in the market with ability to go head with any competition that time throws against it.

Aditya Kadam
A story to tell | IMT Ghaziabad

A story to tell | IMT Ghaziabad

Aditya Birla Group is a multinational conglomerate operating in a plethora of sectors from fashion, cement, to Financial services, chemicals, fertilizers, and whatnot. It has a presence in over 35 countries with more than 120000 employees contributing to ABG's growth. The founder of the group was Seth Shiv Narayan Birla. He being a visionary with the support of his family created ABG a leading brand in India and worlwide.

Varchas Choudhary
The Surreal Journey - Aditya Birla Group

The Surreal Journey - Aditya Birla Group

Aditya Birla Group is one of the biggest Indian conglomerates. Birla group played a prominent role in the freedom struggle too. Birlas contributed to Gandhiji's fund from time to time and whenever Gandhiji was in Delhi he used to stay in the Birla house. Gandhiji was assassinated in the Birla house and that place was made a memorial after that. Birla group started with cotton trading in 1857 and then it established Grasim, it's first notable brand in 1947 and since then it never looked back. Since then Aditya Birla group has ventured into many fronts like Aluminium, Textiles, Edible Oils, Chemicals, Cement, Fertilizers, Petroleum, Telecom, Financial Services, Consultancy and Software Services etc. Directly or indirectly Aditya Birla Group touches more than a billion Indian lives and many more across the globe.

Fareed Ahmad
How aditya birla group is big in your life? IMT Ghaziabad

How aditya birla group is big in your life? IMT Ghaziabad

Aditya birla group has definitely impacted not only my life but also that of millions. Its fashion and retail LTD. Won social impact award which signifies how exceptional it was in this section. I myself prefer pantaloons for my clothing. It helps me to boost my confidence in the society by offering me perfect fits and eye-catching fashion wear. I really appreciate the way products are designed. Also the idea of providing clothes for all age under one roof allows me and my family members to shop at once. The variety of clothes that pantaloons offer leave us bewildered. The reason for the success for pantaloons in India according to me is their knowledge about Indian retail market. They know what will run in market and what will not based on past experiences they have gained. They experiment with launching different products continuously which not only allows them to differentiate between successful and unsuccessful products but also huge of market experience and knowledge. In addition to the experimentation policy which pantaloons embark on, they also believe in joining key ventures at right times with popular names such as Starbucks, staples, gini and jony Etc. Due to Pace at which pantaloons are operating, it has made very difficult for new entrants to find their places in Indian retail market. The other differentiating factor is the prices of products. They offer good quality products at medium price range which suits Indian market perfectly, also their marketing based on continuous discount sales attracts new as well old customers continuously.  Besides pantaloons Aditya birla group has not only made the life of people easier but also helped to improve nation's pride. They have contributed in construction on one of the most prestigious bridge, bandra worli sea link. A large share of copper required for Indian railways is provided by Birla copper. Birla carbon nanoparticles has made tyres safer. The reach of Aditya birla group is not limited to only these areas, it has influenced almost each and everyone in most of the sector.

Shahzad Hussain mirza
Competitions | InsideIIM