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Competitions

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The Brand which laid the foundation of “Me” – Soumi Basu, IIM Rohtak

The Brand which laid the foundation of “Me” – Soumi Basu, IIM Rohtak

I came out of the examination center, holding my breath as I had just attempted one of the most rigorous exams of my life, BITSAT. My parents were sitting in the waiting area and they looked at me buoyantly as I told them my generated score in the test. I had achieved 318 glorious marks and was eligible to get admission in BITS Pilani, and from there started the significant role that Aditya Birla Group played in my life.

SOUMI BASU
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My struggle for IIT

My struggle for IIT

I believe that getting a rank of 1189 in IITJEE and getting into IIT Delhi is my single largest achievement so far. It took an immense amount of effort and dedication to achieve this and I had to overcome many obstacles along the way. It took 2 years of hard work and determination, giving 6-hour mock tests every week, dealing with failure and demotivation along the way and competing with over 1,200,000 aspirants.

Yashovat Jain
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Touching Lives forever_IMI New Delhi

Touching Lives forever_IMI New Delhi

Aditya Birla Group – a diversified business with several prominent businesses under its name. Popularly the brands we think of are Aditya Birla Fashion and Retail limited, Aditya Birla Life Insurance, Aditya Birla Asser Reconstruction and Vodafone. Through several of its business Aditya Birla has been touching lives for decades around the globe. Aditya Birla Fashion and Retail Limited houses several prominent brands under its umbrella like Forever 21, Pantaloons, Van Heusen, collective, Ted Baker, Allen Solly, Louis Philippe. Today whenever we think of dressing up or making a style statement – these are the names that instantly pop in our heads. Be it an evening out with friends or a corporate meeting – Aditya Birla Fashion is always there for me and millions of other people across the world. Talking of Vodafone – well, the name says it all. It’s a part of not just mine but million other lives. When we think of Vodafone, the first thing that comes to our mind and instantly spread a smile is the Vodafone pug and also the ZooZoo figures. Starting from their services to their marketing strategies, they touch our lives always. Freshwrapp then again is a household name for most Indian mothers. The everlasting issue of keeping kids’ tiffin warm and fresh – a concern for all Indian mothers was solved when Freshwrapp came about with its foil wrapping solutions. Last but not the least, is the very famous UltraTech cement. The Engineer’s choice. We all grew up to that name. All the high rise projects were associated with this name.

Emellia Roy
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Competitions | InsideIIM