"It seems impossible until it's done"_Goa Institute of Management
Aditya Birla Group is one of the most established brands that every Indian feels connected as it carries a legacy of 162 years. ABG has one of the best brands in its basket and has continued to strive for excellence since it's inception. My association with ABG started when I was in the 8th Class and got my first mobile phone. I got an Idea sim card which was a major buzz back then with a special mention to it's wonderful advertisments that were customer centric in every aspect. I have a special message for the team "What an Idea Sirji". ABG had done a wonderful job in the telecom sector as Idea became a household name. The rural India constitutes of approximately 65 to 70 Percent of the population and Idea penetrated that market as well. As far as I was concerned due to the wonderful service I started recommending the brand to all my friends and relatives. I felt a special connect with that brand because for a 15 year old back then it brought me close to my friends and that's how it touched my life. Van Heusen and Peter England have made a mark as well with their excellent premium quality they have won hearts throughout. ABG has some of the best brands in its arm which touch lives throughout the world.
