Living Life the ABG Way - MDI Gurgaon
“If living by our values means, perhaps growing at a pace slower than we would otherwise have liked, so be it. For us, leadership lies at the heart of knowing what we stand for.”
“If living by our values means, perhaps growing at a pace slower than we would otherwise have liked, so be it. For us, leadership lies at the heart of knowing what we stand for.”
Why Aditya Birla Group is big in my life?
According to the Business Dictionary, a brand is a "Unique design employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer's mind. Thus, brands help harried consumers in a crowded and complex marketplace, by standing for certain benefits and value."
I have grown up in a world full of ABG – be it the clothes I wear (proudly from ABFRL), the investments I make (Aditya Birla Capital), the food I carry from home every day (in my Hindalco Freshwrapp foil) and even the house I stay in (thanks to Ultratech Cement). One fond memory of mine is getting my first white shirt. I was convocating in 2015, getting my dual degrees from NMIMS. It was a proud moment for me and my parents! I had quite a few pairs of formals but I knew I wanted to buy something special for this occasion. As a surprise one day, my mother drove me to the Linen Club store nearby where she picked out the most gorgeous white linen fabric for what was going to be my first proper formal white shirt! I gave my measurements, and it was tailored as per my specifications. My graduation pictures never looked better! And of course, it ended up being a very special day to this date.
I have always believed in the power of simple ideas. Volunteering for an NGO for almost one and half years, one everyday issue was that we would receive endless calls of people asking us our location and whether we provide pick ups for their material or not. I realised that it doesn't have to be this way. All it took to eliminate the issue was listing the NGO's office on Google maps and voila, people were just dropping in unannounced. It's amazing how we overlook some simple things around us. Until last year, I was an unsuspecting consumer who prefers minimalism. So I used to go out with a specific requirement in mind, buy the products and come back. I have never been brand conscious, which doesn't mean that I actively avoided then. I bought things that appealed to me at a stored. Walking around within malls, looking a collections of clothes.
Our mission has always been to be leaders in each of our businesses, which is one, two or three.
The Aditya Birla Group, one of the illustrious business conglomerates of India, touches the lives of people spread across 34 countries, 4 continents every single day. The group has a footprint in all sectors beginning with the house we live in, the fabrics we wear, the car we drive to even the internet we use. The impact of the group is so huge that industries like fashion cannot be imagined without Aditya Birla Fashion and Retail Limited. It has been changing the lives of Indians from 1850s and has eventually carved out a place for itself in the international market too. The group has made a sensational impact not only with their quality products and services, but also are the trailblazers to take up initiatives for various social causes. A lot of programmes have been launched over the years like providing hospitality aids to poor, midday meals to children, empowering women and providing scholarships to meritorious students. Through their efforts, they were able to reach out to around 7.5 million necessitous people. To take care of environment sustainability goals, the group manufactures recyclable cans. Aditya Birla Group has left no stones unturned to make a prominent impact in the society and lives of every individual.