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The sun that refuses to set- Aditya Birla Group || Gauri Sinha, XIMB

The sun that refuses to set- Aditya Birla Group || Gauri Sinha, XIMB

With an active customer base of more than 10 million, it should not have come as a surprise of how deep Aditya Birla Group had sunk its roots and had made a cozy spot in my life. I was unaware of the extent until I got the opportunity to research on them. It was during my internship at an advertising agency when I was given the task to analyze the brand communication of Madura Group and their 24 competitors for a month. For those who aren’t aware of who they are, the Madura Group is one of the rapidly growing fashion retail companies consists of popular fashion brands like Allen Solly, Peter England, Van Heusen and Louis Philippe.

Gauri Sinha
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If you are going through hell, keep going - Saswat Samantaray,XIMB #ABGLPWOOME

If you are going through hell, keep going - Saswat Samantaray,XIMB #ABGLPWOOME

I was sixteen when I moved out of my hometown to a place far away from it. As a teenager I often relied on my parents’ suggestions and advices. There used to be days when I was low and needed my parents to listen to my wailing and then there were days when I was happy and wanted my parents to be the first ones to hear all about it. With age I matured, my personality changed and my characteristics changed. I made a lot of friends and with age my dependency on my parents changed, but what remained constant was the way I was connected with all of them, the medium stayed the same.  Idea cellular network allowed me the luxury of having all my near and dear ones close even when I was far away because all it took was one phone call. No matter where I went, my preferred network remained constant. Now with the advent of 4G, videos calls have become a norm. Now that I can see my friends and relatives through video calls, it steers me away from the unpleasant feeling of homesickness. Idea cellular network has had a telling influence on my life and all this while I could never think of choosing another network other than Idea. Even now that I am twenty five years of age and live in a hostel, I often depend upon calls and video calls to my near and dear ones and like the older times Idea has come to my rescue.

Saswat Samantaray
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ABG : Making it Big - IMI New Delhi

ABG : Making it Big - IMI New Delhi

There are few places in everyone’s life that they have unique attachment with. Almost everyone have that unique attachment to their home. Home, a place that is synonymous to love, hope, dreams and what not. It is a place where the story begins for most of us. From making drawings on the walls to punching the walls to sitting beside the walls with family during family get-togethers, the walls having the touch of UltraTech cement have witnessed every stage and every emotion of the life. There were times when my father, who is a civil engineer, advised people to use UltraTech cement. As I grew up, I realized their tagline ‘The Engineer’s choice’ was so apt. With each passing year, we develop hobbies, interests and passion. I don’t even remember when I developed the love for driving and I have no realization on how many roads I have travelled till now and out of those how many are constructed by Aditya Birla Group.

Ashwani Garg
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A Gratitude note to Aditya Birla Group!

A Gratitude note to Aditya Birla Group!

Every morning when I wake up, I am always grateful for the beautiful house I live in. The house whose most important building component is the Ultratech cement, keeps me and my family protected and safe. I am always connected to my friends and family and try to contact them through calls/messages. The efficient Idea-Vodafone network keeps me in touch with my loved ones. My father’s birthday is next month and I quickly look for options from Van Heusen, Allen Solly, Peter England and Louis Philippe. The plethora of range available has spoil me for choice and there is always one shirt that will fit my father perfectly. It just came to my mind that I have my vacation coming up and as like always, I have nothing good to wear. I straight away dive into Forever21 site. I am confused what to order and what not to because everything looks so trendy and smart. I finally end up spending a hefty amount for my vacation shopping. The message alert of my bank balance, gives me a mini heart attack and makes me realize that I need to start saving some amount of my money. Coming from a technical background and having zero experience in investing money, I decide to take help from third party experts. This is where I decide to look for financial services option available, and, as usual I ended my search at Aditya Birla Capital.

DEVYANI SINGH
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ABG

ABG

Why Aditya Birla Group is big in my life?

Khusboo Jain
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