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My firsts with ABG- Shalu Goel (a fashion enthusiast) #IIMTrichy

My firsts with ABG- Shalu Goel (a fashion enthusiast) #IIMTrichy

Since I was a little girl, I've been a big fan of dressing up and looking presentable on all the occasions. I remember going to the local shops with my mother to buy clothes, as a child. As I grew older, the idea of holding shopping bags of big brands fascinated me and this was when I had my first branded shopping experience. We had a new Pantaloons store in our city and I still remember how excited I was to visit it. I rushed to the store on its opening day and was just mesmerized and was very impressed by the collection that the store had. Pantaloons is a multi-branded fashion retail chain of Aditya Birla Group, a premium global conglomerate. Since that day there was no looking back. The fashion brick and mortar store under Aditya Birla has become my go-to shopping hub.

Shalu Goel
My answer to 'Why Aditya Birla Group is big in

My answer to 'Why Aditya Birla Group is big in

My answer to 'Why Aditya Birla Group is big in my life' has many aspects to it. Be it Pantaloons, Allen Solly or More supermarket, the convenience provided by these stores is immeasurable. Staying in a city like Chennai, which did not have many fancy stores for clothing, Pantaloons was a blessing in disguise. The quality of the cloth was really good and the rates were quite reasonable. Their campaigns like 'Holiday in Style' , 'Colours of the Season', etc pushed me to shop from them, and I was really convinced about the style. Their clothes are trendy and fashionable and have made many people compliment my dressing sense. Allen Solly was yet another brand owned by ABG which was quite useful to me once I entered my college. Formals were required for many occasions and Allen Solly was my go-to brand. When I started working at Ernst & Young after my UG, I needed quite a few formal clothes. Allen Solly, Louis Phillipe and Van Heusen are some of the biggest brands in India for formal wear. These brands have the best collection and are quite reasonable for the Indian market. Also, there was a lot variety and this helped me in buying with ease.These clothes made me feel confident at work and every other endeavor. I have also found More supermarket as an all-in-one convenience store. People no more have to go to ten different stores to get chunk of grocery, It is all available now under one roof. Which is why I consider Aditya Birla Group to be big in my life. In a way I always associate it to be a premium conglomerate with all of it’s brands connecting with masses as well as classes.

Gunjan Agarwal
Call of ABG

Call of ABG

Aditya Birla, the man behind creating India’s first global corporation named Aditya Birla Group: a fascinating saga in Indian enterprise. Being the first group to introduce a new term for doing business during the 90s is really commendable. This group has its foot in any field one can name like non-ferrous metals, cement, carbon, textile business, fashion, planet fashion, telecom services, financial services. Sweden, UK, Myanmar, you just have to name them and ABG is all over. Spanning across 34 countries, a strong force of over 120000 employees belonging to 42 nationalities, this company never fails to make their presence felt wherever one goes. Personally, this group plays a very vital role in my life. Mostly for the apparels, Forever 21, Vanhuesen, Louis Philippe tops my list. I cannot count the number of times, I have visited ABG’s Planet fashion stores which has become my one-stop shopping solution. Ever since I was familiar with these brands, our relationship has been stronger day by day. They have laid a foundation for our existence. Also, when we evaluate in terms of business, the existence and growth of healthy competitors due to which there are possibilities of new substantial products makes our life easier. They have provided job opportunities to a hell lot of people in India and across. There was a legacy started by them and it is our responsibility to continue to do so. We can’t thank ABG group enough for whatever they have given us so far.

RANGALA PRITY REDDY
ABG's - ABC and I

ABG's - ABC and I

It is indeed true that the ABG’s presence in India is ubiquitous and it is quite obvious that since India’s independence, it has become difficult to ignore this multi-brand global conglomerate. Over the years, the group has penetrated almost all markets and has carved a niche for themselves in the world of business and industries. What started as a small cotton trading business in Pilani back in the 19th century has now turned into a global venture with an annual turnover of $44.3 billion which includes revenues from countries in America, Africa and Asia.

Aiswarya M
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