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Shaping a better future-Aditya Birla Group | Sourav Podder, XIMB

Why Aditya Birla Group is big in my life? “What an Idea sir ji!”- remember the infamous tagline of Idea cellular from 2008 which was endorsed by Abhishek Bachchan? How subtly they touched everyone’s heart using their advertisement campaigns and finishing with their punch line “What an Idea sir ji!” Yes, everyone remembers. Apart from using their network back then for constant late night calls with my friends this tagline is one the special things that I remember the most about Idea from my childhood -“What an Idea sir ji!” Even now after the boom of the 4G telecom industries Idea-Vodafone are one of the major players in the Indian market which shows how gritty and market savvy they are.

How Aditya Birla Group Has Impacted My Life

I can still remember the first time I heard about Aditya Birla Group, I was around 10 years old and the advertisement of UltraTech Cement grabbed my attention because of the positivity and trust shown by builders across different places on UltraTech Cement and it was very well depicted through that advertisement. Since then it has always been there on my mind and whenever I see a new advertisement regarding UltraTech Cement with all new concepts I still go back and start recollecting the first ever ad I saw about it.

Taking India Into the World!

Aditya Birla Group has certainly been successful to accomplish their vision of becoming a premium global conglomerate while focusing on each of their businesses. They have managed to deliver superior value not only to their customers but also the society through their extensive CSR activities. Founded in 1857 by Seth Shiv Narayan Birla, the group now operates in about 35 countries with an employee base of more than 120,000. They have carved their name in 14 industrial sectors and achieved global leadership in many of them. Whether it is to plan new enterprises, to buy companies, to expand current companies or to let go of businesses that are not in line with the philosophy of the brand, Birla has demonstrated what it means to be a leader. 

Aditya Birla Group : Part & Parcel Of My Life

Why Aditya Birla Group is big in my life?

Aditya Birla Group

The Way Forward: Aditya Birla Group

Aditya Birla Group, ever since it was founded in 1857, has always been striving to deliver superior value to the customers and the society as a whole. Van Heusen , Ultratech Cement ,Allen Solly, Louis Philippe, Pantaloons, Peter England, Ralph Lauren are the well-known brands used and preferred over other alternatives in the market. Idea Cellular, after the merger with Vodafone India is now the largest telecom company in India in terms of revenue and subscribers.

Fat and Fabulous!

Growing up on the heavier side of the weighing scale can be tough, be it being bullied in school to name-calling in college to even having to hear an ear full from the "cultural police", a.k.a the 'aunties' of my society.

Aditya Birla Group - More than just a brand by Soumya Sagarika, XIMB