I always believed in work of invisible hand that makes your life better, Aditya Birla Group is that invisible hand for me, since childhood it has played major role in my life, I live in outskirts of Kalyan in area which was developed by the efforts of ABG as they have setup their 100th company named Century Rayon their without that I don’t think the place I love so much could have been my home.
It would be a big lie if any Indian says they have not used any Aditya Birla Group product in their life, till now. ABG's products are spread across so many sectors that one is bound to cross ways with an ABG product.
Aditya Birla Group is not just a name, not just a company, but a huge family with billions of people under its umbrella. Being an Indian multinational conglomerate Aditya Birla group has spread the web across the world with a mesmerizing success and immense loyalty by people.
When someone utters Aditya Birla group, the rising star logo is instantly refreshed in our minds. This is the brand recognition earned through years of spotless performance. With a large enough market presence and a good marketing campaign, many companies achieve this. But the positive brand image is a centennial fruit harvested after years of spotless performance and giving back to the community, which the Aditya Birla group exclusively enjoys.
The first thing that comes to my mind when I thought Aditya Birla group is the different product that I got associated with during my entire life. The first product that comes to my mind is Ultratech cement, I still remember at the age of 9 the first time I saw Ultratech cement sack when my house is in the process of construction and I used to go every day and play with cement as I used to make small houses from it. And I also remember that ad of Ultratech there was a guy who told that “He loves creating while his brother used to destroy the thing that he makes” and later in his life he created so many things like bridges, etc. Talking about other product of ABG is Idea Cellular and still remembers the famous advertisement of idea in which Abhishek Bachchan comes and said the famous line “What an idea sirji” and the first time my father bought mobile and instantly told my father to bought Idea sim only and after some year gave that sim to me and even today after so many years I still using that same idea sim and can proudly say that I using Idea even in this Jio world. and the last thing to which I can associate myself with ABG is Peter England, since I am from a small city where we don’t use to have apparel brand in my city and I still remember that time when Peter England showroom comes to my city and they have “Buy 2 Get 1” sales strategy and one day I was coming back from school I saw this advertisement and I instantly told my mom about it and almost begged her to buy some clothes for me, that was the day and today it is, I am still associated with Peter England, whenever I have to buy apparels the first thing comes to my mind is Peter England, although apart from these products I also got associated with other brands of Aditya Birla like Allen Solly, Van Heusen; but first three were the main to which I can associate myself throughout my life till now.
Hailing from a Tier-3 city of Odisha, dreaming big was a luxury in childhood. The reason being, I was not surrounded by fascinating things unlike people living in metros. But as every cloud has a silver lining, I saw the future shining through the window of Aditya Birla Group.
I always believed in work of invisible hand that makes your life better, Aditya Birla Group is that invisible hand for me, since childhood it has played major role in my life, I live in outskirts of Kalyan in area which was developed by the efforts of ABG as they have setup their 100th company named Century Rayon their without that I don’t think the place I love so much could have been my home.
It would be a big lie if any Indian says they have not used any Aditya Birla Group product in their life, till now. ABG's products are spread across so many sectors that one is bound to cross ways with an ABG product.
Aditya Birla Group is not just a name, not just a company, but a huge family with billions of people under its umbrella. Being an Indian multinational conglomerate Aditya Birla group has spread the web across the world with a mesmerizing success and immense loyalty by people.
When someone utters Aditya Birla group, the rising star logo is instantly refreshed in our minds. This is the brand recognition earned through years of spotless performance. With a large enough market presence and a good marketing campaign, many companies achieve this. But the positive brand image is a centennial fruit harvested after years of spotless performance and giving back to the community, which the Aditya Birla group exclusively enjoys.
The first thing that comes to my mind when I thought Aditya Birla group is the different product that I got associated with during my entire life. The first product that comes to my mind is Ultratech cement, I still remember at the age of 9 the first time I saw Ultratech cement sack when my house is in the process of construction and I used to go every day and play with cement as I used to make small houses from it. And I also remember that ad of Ultratech there was a guy who told that “He loves creating while his brother used to destroy the thing that he makes” and later in his life he created so many things like bridges, etc. Talking about other product of ABG is Idea Cellular and still remembers the famous advertisement of idea in which Abhishek Bachchan comes and said the famous line “What an idea sirji” and the first time my father bought mobile and instantly told my father to bought Idea sim only and after some year gave that sim to me and even today after so many years I still using that same idea sim and can proudly say that I using Idea even in this Jio world. and the last thing to which I can associate myself with ABG is Peter England, since I am from a small city where we don’t use to have apparel brand in my city and I still remember that time when Peter England showroom comes to my city and they have “Buy 2 Get 1” sales strategy and one day I was coming back from school I saw this advertisement and I instantly told my mom about it and almost begged her to buy some clothes for me, that was the day and today it is, I am still associated with Peter England, whenever I have to buy apparels the first thing comes to my mind is Peter England, although apart from these products I also got associated with other brands of Aditya Birla like Allen Solly, Van Heusen; but first three were the main to which I can associate myself throughout my life till now.
Hailing from a Tier-3 city of Odisha, dreaming big was a luxury in childhood. The reason being, I was not surrounded by fascinating things unlike people living in metros. But as every cloud has a silver lining, I saw the future shining through the window of Aditya Birla Group.
