Competitions

Ambition is just another dream unless backed by determination - Neil Chavan (NITIE Mumbai)

I come from a weak socio-economic section of Indian society. My father works at State Transport as bus conductor while my mother was a house wife. To get better access to education, I was raised by my maternal grandparents since birth. I was raised in a very protective environment my grandparents. I got exposed to the harsh realities of my father’s profession and my family’s living condition just before appearing for my class 10th board exams. That was the moment I conceptualized my ambition. My ambition was nothing but to be wealthy enough to take care of my family and grandparents.

ABG and its impacts - ABGLP - SIBM Bengaluru

If there is one group of companies in India that is omnipresent, it is the Aditya Birla Group. Be it railways, automobiles, fashion, construction, or telecommunication, the ABG has its presence in all of these industries.

ABG's Contribution to My Life - Neil Chavan (NITIE Mumbai)

Aditya Birla group, ever since its inception in 1857, has been touching the lives of millions of people across the globe. You name any major business vertical and you will find ABG catering to the unmet needs of the customer. The products of ABG serve industries like Agribusiness, Construction, Chemical, E-commerce, Finance, Mining, Retail, Telecommunications, Textile and Wind power.

The gods that be...

Strive towards a better Life

PART- A

How I overcame my challenges -ABGLP - SIBM BENGALURU

Aditya Birla Group has carved a niche for itself since its inception and now is one of the biggest commelgomerate in the world. It has been an integral part of billions of live and made an important place in their heart. Even In my case, the products of ABG have helped a lot and made my life easy.

How Aditya Birla Group woo me! - Sushant Ahuja-IMT Ghaziabad

Part A - Being born and brought up in a middle class family it's no surprise that I was easily exposed to ABFRL at quite a young age.Everyone rather knowingly or unknowingly has used  product atleast once in his life.The brand has its roots in across almost every sector , be it fashion , telecom , finance , cement providing and catering to millions around the globe especially in india where it is headquartered.Brands like Louis philippe and Allen Solly have made their stronghold in the fashion sector , their premium quality and price competitiveness have made youth vying for them.ABG has been an initiator of various campaigns such "style your change" by a popular brand - Pantaloons.It focuses on the customer relationship that ABG has been building upon since its inception . It signifies that the brand understand not only customer but their needs and desires too."Drop the tags" was another campaign urging consumers to drop labels and be true to oneself . Such initiatives were appreciated by the legislators and consumer alike.In the telecommunications sector,Idea cellular led by ABG has been an aggressive competitor in the telecom industry.Its tagline "An idea can change your life" received huge praise from the customers and it rests in the mind of almost every indian.And how can I forget "ultratech cement", providing me with a roof under my head since my birth.

ABG-The Modern Influencer

Aditya Birla Group has always been typecasted as the cement manufacturing giant but it also has different shades to its product portfolio. I experienced it 2 years back when I was struggling to find a good set of formals, I walked in to the nearest store of  Van Heusen and purchased my first set of business formals. Dressed up in a formal suit for the first time in my life I realised the charm one gains in a proper business attire.