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A Difficult Phase

A Difficult Phase

Human life is shaped by experiences. It is these experiences which in turn mould his character and in turn it is his character which determines how he would react in a situation thus shaping the nature of the very experience itself. In my life as well, I have experienced a lot of events and through my actions and reactions in and towards those events have had multiple experiences. These experiences, some sweet and some bitter, have taught me several life lessons. However, it is the bitter ones that have truly helped me appreciate the sweetness of the others. Today I shall narrate one such bitter experience of my life.

Shubham Ghosh
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Why Aditya Birla is big in my life

Why Aditya Birla is big in my life

Aditya Birla Group, now a $44.3 billion corporation, was founded in 1857. The group is into many ventures like textile, telecom, financial services, mining, fashion etc.  Aditya Vikram Birla is one of the first Indians to expand business into many parts of the world. The group has operations in many countries across the world like North and South America, Africa and Asia.

Neha P
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"The Rising Sun" helped me to rise above the clouds over life.

"The Rising Sun" helped me to rise above the clouds over life.

Taking a trip down the memory lane, I realise that my connection with the Aditya Birla Group started at the age of 16, when the aspiration of securing an admission in Birla Institute of Technology and Science Pilani started sprouting up in me. However, the life hasn’t gone the way I wanted. It took me the way it wanted. I didn’t have the courage to repeat another year and pursue my dream back then. Hence I had to subside my dream with at most despair and pursued my engineering from Mahatma Gandhi University.

Joe Thampi
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Laying a foundation since my childhood

Laying a foundation since my childhood

The presence of salt is not felt, but its absence makes things tasteless. Such is the impact that Aditya Birla Group has played in my life. It has added a flavour to my life, since my childhood and still continues to do so. Aditya Birla groups made its entry in my life, when my family brought our first house, through UltraTech cement Ltd. Ever since it has come in various forms ranging from the aluminium foils via Indian Aluminium Company Ltd, that my mother used when she packed my food to keep it warm, to the tyres I used to pump air for my first bicycle which was a product from Birla Carbon. My college days during my engineering involved late-night studies which often resulted in late-night food cravings and yet once again ABG came to my rescue though More – the hypermart which was owned by them. A regular visit was not only encompassed with food purchases but also involved daily necessities including soap, towels, books and everything else a student, as well as an average person, could ask for. After the successful completion of my studies, when I landed my first job, I decided to invest a part of my money in mutual funds and one of the suggestions provided by Scripbox Ltd was none other than Birla Sun life. Right from my first house to my working days, ABG left an untold presence which I have come to realise now.

Abhijith Kini
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It's there all around, even if you don't know it! - TAPMI

It's there all around, even if you don't know it! - TAPMI

I was never brand centric per say. It never really bothered me what company or brand products I was using if it provided me comfort and satisfaction. My simple funda, if I may say was that as long as it’s making me happy, it’s worth it and I’m all in for it. This is what shaped my shopping habits all through.

Palash Kapoor
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Reuniting Memories

Reuniting Memories

Aditya Birla Group is not just a brand for me, rather, it is something which connects me more to my own family each and every day. Although, it has been almost 10 years since I have been staying from my home and only visit them occasionally, Aditya Birla group has always reminded me of their importance. The first and foremost product is Freshwrapp, which always keeps the hand made “Besan ke Laddu” made by my mother fresh and edible. Not to forget, when I am leaving home after a vacation, my mom packs the world’s best “chapatti and aloo ki sabzi” in the freshwrapp foil for my journey. Even after a day, they taste as good as fresh. Every time I ask her to pack them in a foil box so that it remains fresh through the day, she says, “Freshwrapp hai na, nahi kharab hoga”.

ANSHUL KHEMKA
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How Aditya Birla Group influenced my life.

How Aditya Birla Group influenced my life.

A lot of businesses come and go. Corporations rise and fall. Huge corporations like Lehman Brothers have been blown away by the 2008 financial crisis. Ones that no one had ever thought could suffer have suffered losses. But it is the few great organisations that stand the test of time truly determine what it means to be a great organisation. Since the year of 1857, Aditya Birla Group has been shaping lives and delivering results and it has not been an easy journey. But the had been stalwarts in the Indian industrial arena and has guided many lives into formation, provided employment to thousands and has taken Indian business values to the centre of the world’s stage.

Shubham Ghosh
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