A for Apple, B for Ball….?.. No..! it is A for ABG! - Anuja Erandekar, SIBM Pune.
Hailing from Mumbai it’s very unlikely that one might not have passed through the epic Bandra – Worli
Hailing from Mumbai it’s very unlikely that one might not have passed through the epic Bandra – Worli
When I hear the names Birlas , Tatas or Ambanis, the very first thing that strikes my mind is ethics, values and traditions above all. Having worked in one of the firms of Tata group and having lived in a joint family all the time, I truly admire the fact that gaining trust and building relationships is the closest you can get to people. Aditya Birla Group, being one of the world’s largest conglomerates has touched me in every sphere of life, be it menial daily chores like buying clothes or making phone call through Idea cellular network to making valuable investment decisions like buying stocks. I still remember that day when I got my first salary and I instantly rushed to buy a shirt for my father, who has been my role model, I got into a mall in Delhi and searched around for Peter England. My father has always been an admirer of the brand Peter England. But I wanted to gift him something more extravagant and entered a store named Louis Philippe, and bought him a light blue casual shirt from there. The moment I picked it up, I knew this was it. I knew he would like it and even more the fact that it was a token of respect and admiration I have for him. Little did I know at that time, Peter England and Louis Philippe belonged to the same group i.e. The Aditya Birla Group. Another incident which I particularly relate to ABG, is when back in December 2016, when I was new to stock markets (entered out of my own interest and needs) and looking for some magic to happen, like I would double my wealth in a week’s time, the first share which bought was of TCS (as I associate myself deeply with that firm as I got my first job there) and second was HINDALCO INDUSTRIES LIMITED. I knew for the fact, that Hindalco belonged to one of the biggest groups that are too big to fail and my faith was further backed up by company’s valuations, new channels and equity reports. When it comes to one of the most important aspects of our lives, mobile phones, I have been using Idea Cellular Network since a long time. There have been instances when I was battered and beaten down, especially when it came to make financial ends meet. A graduate out of college, joined TCS, at the age of 21, I had the responsibility to pay off my education loan while taking care of parents. I couldn’t survive on a single income and hence had to look for alternatives. This is when I introduced and educated myself to the world of stock market. For over 6 months, I did my research talking to a lot of people, reading books like The Intelligent Investor, Yogi on Dalal Street etc. and finally when I started investing my own money, the first SIP that I started was of Aditya Birla Sun Life Advantage Fund(G), along with a couple more and a few stocks mixed in there like Rain industries, Graphite India, Infosys etc. A year hence, I made fruitful results and was able to pay off a huge chunk of my education loan, along with saving up for future monetary needs in MBA. This quality of mine, of showing commitment and passion, I think it resonates with ABG’s one of ethics.
Right from my childhood, I have seen my dad suited up in Van Heusen. I really liked the fact how wide variety of shirts they offer. Seeing my father dressed so perfectly, made me realize the importance of how great outfit and style can make an impact. Since then clothes have always excited me.
Alarm buzzes off. Its 7 already. Amidst the chirping of birds, I wake up early on a Sunday morning with determination. I perform my morning chores and cook a filling food for myself. Wrapping it in Super-Wrap foil, I pack my lunch box. I get ready, wear my favourite Peter England Shirt and set out of home. The reason for doing this is that I am going to attend Crucible Quiz Competition – India’s premier business quiz competition organised for undergraduate and post graduate students.
There are many conglomerate (let’s discuss specifically about India) then how will we define which has the biggest role simply by connecting the link between basic need consumer and supplier and here, Aditya Birla group is supplier and we, common men are the consumers.
From chemicals or telecommunications, name any sector, AB group has marked its presence and taken the industry by storm. A google search on the Subsidiaries of Aditya Birla group would give us overwhelming results of the subsidiaries owned by the conglomerate. We would be awestruck having a glance at the diversity of its products. It is highly unlikely that anyone would have gone without using any ABG product in their life, there can’t be a more proven fact than this. Directly or indirectly, the AB group has had played a role in everyone’s life. Just twenty-one years into this industry, yet looking at their products and expertise seem like they have been ruling this industry for like a century now. It’s not just within the country that they have established their presence, they have some companies in foreign nations as well. One of the examples are, Thai Peroxide Company Limited, a pioneer in the manufacture of hydrogen peroxide in Thailand. The company began operations in 1989 and it is one of the best-benchmarked companies amongst FMC plants. There have been many more successful foreign ventures that can be added to their list.
Aditya Birla Group-#BigInMyLife. A journey like no other. Offering innovative products and services. Reaching out to millions globally and adding value to their lives.