ABG's impact in my life, IIM Raipur
Thinking about Aditya Birla Group, the first phone that I got in my 12th class was Nokia 1200 which had an Idea connection. Instantly I was introduced to the world of sending and receiving text messages and how useful it was. Though my parents allowed me access to a phone for my studies for preparing for my engineering entrance exams, but it was mostly used for talking to my friends and scheduling football matches and planning outings with my friends. Remembering about all the conversations I had over the phone still makes me feel nostalgic. Thanks to this, I got into my first relationship which ended soon in 2 months. Still after 10 years of receiving the phone with an Idea sim, I have changed multiple phone but never changed my initial number or the service provider. One reason could be the connection I had with this number but another reason is the connectivity Idea provided in the mountainous terrain of Himachal Pradesh where other service providers had a hard time in providing continuous services to its customers.Another brand of Aditya Birla Group with which I have a connection is Van Heusen. Joining my first job at Verizon after completing my graduation, I needed to update my wardrobe with formals. This was when my elder brother took me to a Van Heusen showroom as he was a brand loyalist of Van Heusen. Though I didn't like wearing formal clothes, but after trying out a few shirts I changed my mind. After joining the firm, I observed that wearing formals was not compulsory but I kept wearing formals as I felt comfortable in them and there was a feeling of confidence when I wore them. I always thanked my brother by introducing me to formal clothing but I also want to thank Van Heusen for the same too.
