Let not what I cannot have my cheer of mind destroy
Part A : Why Aditya Birla Group is BIG in My Life
Part A : Why Aditya Birla Group is BIG in My Life
The foundation of Aditya Birla Group dates back to the 1960s when Aditya Birla, the founder of the company started building his empire at the age of 24. Today Aditya Birla is one of India’s largest conglomerates and the country’s major corporations.
Walking down my memory lane I remember my first formal shirt and trouser that I got from Peter England showroom. Thank you, Aditya Birla Group for it. The list doesn’t ends with Peter England (hahahah), Pantaloons is also there. Now the start of my article looks a bit dull with common references, but it was extraordinary back then in Bhubaneswar.
ABG touches millions in the world. It is unlikely that we have never used a product, or travelled on a road or visited a site where ABG has not contributed in some way. Its presence in our life is massive.
Aditya Birla Group is one of the largest multinational conglomerates of India. Since 1857, it has been a big part of our life. The various products from various sectors have impacted the lives of Indians in a massive way. The banking sector of ABG, which has created the Bhim App has influenced digital payment in India. Bhim app made it so easy for me to transfer money from anywhere to anyone. The No. 1 cement in India, Ultratech cement has improved the road infrastructure of our country. The buildings of KIIT, my engineering college are also made of Ultratech cement. Our two houses have used Ultratech cement for renovation purposes. Among all the sectors, the sector which impacted the most is fashion. My all-time favourite store Pantaloons made it possible to find clothes and accessories of various brands under one roof. The fashion sector fulfils all the fashion requirements for all the section of the society. One hand Forever 21 takes care of my dresses for parties and on the other hand, Van Huesen and Allen Solly takes care of my formal and corporate looks at IIFT. Peter England helps to find gifts for my father and brother easily. An international brand like Louis Philippe always keeps you updated with the latest fashion trend. The operations of Hindalco, Grasim and other units facilitate better trade and commerce in the country and add to the GDP figures immensely. Birla modal has contributed in a humongous manner into the country’s textile industry. Brands like Corino, Delice etc. have influenced the chemicals sector of India.
Aditya Birla Group is a global conglomerate, which operates in 35 countries with more than 120,000 employees worldwide. Their subsidiaries include Ultratech Cement, Pantaloons Fashion and Retail, Vodafone Idea Limited, and many more. They are renowned for participating in Corporate Social Responsibilities activities through the Aditya Birla Centre for Community Initiatives and Rural Development. They focus on rural development, education, healthcare, and sanitation. The Aditya Birla Group has always inspired me with their CSR activities and Sustainability vision.
The history of Aditya Birla Group is a century old one, which dates back to 1857. Since then, it has expanded itself to 14 industry sectors ranging from apparel industry to cement industry with a customer base spanning across 35 countries.