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Gender Neutral Marketing: Rising Beyond Pink And Blue

Gender Neutral Marketing: Rising Beyond Pink And Blue

Men are from Mars and Women are from Venus. This is the epigram we all have come across in our life. Gender has turned out to be one of the most debated discussions, renegotiating across cultural, social, political and commercial realms. However, in this era of post-millennials, consumers are upbrought with increased tolerance for non-traditional gender identities. The traditional gender boundaries seem to be progressively getting blurred. Gender-neutral marketing, the present marketing gimmick, is on the verge of breaking the ice with the rise of Fem-vertising and death of Bro-marketing. Brands continuously craft gender ambiguous strategies that allow marketers to tune a voice that resonates with consumer’s entire lifestyle rather than being confined to just gender.

Illuminatix Old Campus
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SPJIMR Mumbai Versus MDI Gurgaon - Which B-School Is Right For You?

SPJIMR Mumbai Versus MDI Gurgaon - Which B-School Is Right For You?

MDI Gurgaon and SPJIMR Mumbai are two of India's premier management institutes. Located in two of the major cities of the country, the institutes provide excellent management education and are counted amongst India's top-15 management institutes. So, do these institutes live up to the hype that surrounds them? If yes, what is it that makes these two institutes stand out from the rest? How do they fare against each other, and most importantly, should you buy into the hype and join either of these institutes? This B-school comparison on SPJIMR Mumbai vs MDI Gurgaon aims to give an in-depth comparison between two institutes, and the objective is for this comparative report to serve as a guideline for aspirants to conduct their own research and establish which B-school would be the right choice for them.

Chirag Shukla
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Three Important Management Lessons You Can Learn From Harry Potter

Three Important Management Lessons You Can Learn From Harry Potter

Unlike the popular opinion held by adults (and by adults I mean mostly my parents), Harry Potter is not just a children’s fantasy book. Just like we gradually grow older and more mature, the need for money changes from buying popsicles to buying a house or a car; similarly, the books start making more sense and become more relatable when reading at different phases of our lives.

Srijoni Nandy
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How Learning A Foreign Language Can Boost Your MBA Career

How Learning A Foreign Language Can Boost Your MBA Career

Learning a language has more to it than simply adding up a single CV pointer. It is rare to find foreign language speakers in India, and this renders it as a distinguishing factor. Several business schools including IIFT, MDI, and IIM Calcutta already offer foreign language courses.

Akram Khan
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How To Survive In A B-School - The MBA Survival Kit

How To Survive In A B-School - The MBA Survival Kit

After all those hours of studies, balancing work and preparation, taking multiple tough national-level exams, and surviving intense grilling by the interview panel, you've finally made it! The feeling of opening your e-mail to find your acceptance letter staring back at you is almost unfathomable. This is a great achievement, and the two most exciting years of your life lie ahead of you. But are you prepared for what comes next?

Team InsideIIM
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