The Future Of Sports In India Decoded
Do you love sports? Want to make a career in sports? Not everyone is gifted like the sportsmen and sportswomen we all admire, but that shouldn’t stop you from being involved in sports. Take Prof. C D Mitra, and Mr. Siddharth Raman for example. Prof. Mitra brought his passion for sports into the classroom, starting the country’s first ever course on Sports Marketing. Siddharth Raman, on the other hand, has been actively involved in the field of Sports Marketing, having worked with the likes of Virat Kohli and Royal Challengers Bangalore, Puma, IPL, etc. So what exactly is Sports Marketing? How is it different from regular Marketing? Why would you need a special course on Sports Marketing? Get answers to those questions, and more, in this video.






