The value of Aditya Birla Group and how I made it 'Big' in life - Akshat Srivastava, NMIMS Mumbai
WHY ADITYA BIRLA GROUP IS BIG IN YOUR LIFE?
Extended Family – Aditya Birla Group
Aditya Birla Group (ABG) started in 1919 with the very basic necessity of life i.e. Jute manufacturing company and right now it is a leading multi-product corporation be it Telecom network, garments, Aluminium and what not?
The Strength of a Brand- Krutika Sampat, NMIMS Mumbai
Why Aditya Birla Group is big in your life?
Big and Small Moments in Life - Deepankar Goyal, NMIMS Mumbai
A BIG moment in my life was my farewell when I was selected for a competition and was on the way to be crowned as one of the best students. Now I had to dress to impress. Struggling to find a good set of formals, I walked in to the nearest store of Van Heusen and purchased my first set of business formals. Dressed up in a formal suit for the first time in my life I understood why it is called as power dressing. Naively I asked my dad, “why is it that these foreign companies are so good at making such high standards clothing”. He looked at me, smiled and said that the suit I am wearing is manufactured by an Indian company – the Aditya Birla Group. I was dumbfounded thinking that how a cement manufacturing company forayed into fashion.


