Role of Aditya Birla Group in my Life - Anurag Shukla, NMIMS Mumbai
Aditya Birla Group and its products has been a big part of my life. From Telecom industry Idea, cement industry Ultratech cement to catering my fashion needs in the form of Peter England, Allen Solly, Louis Philippe, Van Heusen and Pantaloons, Aditya Birla has been ever present in all parts of my life. Tying up with big fashion clothes brands, Aditya Birla has really helped India and its citizen to fulfill their dream to buy and wear quality and renowned brands of the world. It has opened plethora of options for fashion freaks. Being a person who loves to wear different brand clothes, Pantaloons has been a boon in disguise, as the options we get in there are huge and quality is at par with any brand in the market. With Pantaloon in almost all the malls, Aditya Birla has been successful in catering the needs and wants to people throughout the country. Day by day new showrooms of Peter England, Van Heusen etc. are being setup all over the country. Peter England was my first branded shirt ever thus Peter England as a brand has a special place in my heart. ABHIL has been an important part of family as my relatives has availed health insurance schemes from them. Ultra tech cement has been consistently ranked among the first choices of builders due to quality which it provides. Coming to sim provider, Idea was my first sim card company and it’s among the leaders after merging with Vodafone in its respective industry.
