Aditya Birla Group- Woo Me challenge IMT-Ghaziabad
Part-A:- I like the fact that ABG has brought my favourite brands under one umbrella and I would love to work with ABG one day. The best thing about ABG in this regard is that it has tried to maintain a balance among the high- and low-end brands. People and pantaloons cater to a large medium and low-income group sector with a wide variety of informal clothing. Allen Solley and van Heusen offer the best formals with respect to fitting, after-sales services and professionalism to another group of people. Apart from this, the acquisition strategy that ABG has shown by acquiring Jaypore and penetrating into ethnic-wear is quite impressive. I feel, offering “affordable luxury” has been the core of ABG for a very long time and still continues. It clearly reflects with their act of acquiring “Finesse”. I truly adore the way ABG has come a long way since the time my parents were born and still maintains the same impression, it had on their minds.
