A large part of my childhood was spent in my grandmother’s village. The village had its pristine and peaceful environment, but lacked many of the modern amenities that city dwellers enjoyed. There were, for example, no developed roadways nor roofing for houses. Although my childhood was quite fun, I do realize now that, had the same state of affairs continued till date, the villagers would never have remained as happy as they are today.
Born in Bahrain, approximately 3000 kilometers from my homeland, I spent the majority of my childhood craving for the feels of being back in India. I was home and yet, my home wasn’t where I wanted it to be. While this gave me the opportunity to interact with people with varying backgrounds, I always wanted to get in touch with my roots. I found respite by surrounding myself with Indian friends and watching mainly Indian television.
It’s hard to estimate the year when I noticed ABG’s logo for the first time. There is no denying the fact that this distinct red-yellow logo of the rising Sun can be recognized from a considerable distance as it is so popular and gives the conglomerate its much conspicuous identity. For the first time, I came across this logo on the bags of Ultratech cement in a period that I can hardly recollect now. I had started recognizing this geometrical logo which carved itself in my subconscious and I kept on correlating it with only cement bags, never actually being aware about the existence of Aditya Birla Group.
Aditya Birla group has been a part of everyone’s life at some point in time. As for me, it started with Pantaloons. For most of the years of my life, I have lived in Bilaspur, Chhattisgarh and whenever I am driving past the Rama Magneto Mall in Bilaspur, one store that still fancies my eyeballs is the lavish, extravagant store of Pantaloons. When Pantaloons came to the Bilaspur, at that time the city stood at the crossroads of being a modern developing center of trade and urbanization and a conservative, traditional town of a slow pace. Pantaloons initially played an important nexus in bringing about this transition to urbanization. Besides, it facilitated the change in the fashion landscape of the town. To cater to the growing demand and cash-in on the opportunity, the merchants earlier used to source the clothing from different places which was time-consuming and involved greater effort. Hence, the people had to grapple with the situation of compromising on the brands of clothes they wanted to don. The idea of wearing an Allen Solly polo t-shirt, putting on a pair of Lewis Phillipe denim, or flaunting classy, sleek and above all, comfortable yet value for money Van Heusen suits seemed like a distant dream. But Aditya Birla Group which is known for its brilliant marketing surveys to understand the jugular of customers changed the scenario, and it was a huge success. Factoring in the aspirational value of the customers and striving to build a broader customer base, various offers and discounts are fielded strategically by Pantaloons which results in a win-win situation for both parties so.
Aditya Birla Group is an Indian
multinational
conglomerate, headquartered in Worli, Mumbai, India.[5][6] It operates in 35 countries with more than 120,000 employees worldwide.[7] The group was founded by Seth Shiv Narayan Birla in 1857. The group has interests in viscose staple fibre, metals, cement (largest in India), viscose filament yarn, branded apparel, carbonblack, chemicals, fertilisers, insulators, financial services, telecom, BPO and IT services.
A large part of my childhood was spent in my grandmother’s village. The village had its pristine and peaceful environment, but lacked many of the modern amenities that city dwellers enjoyed. There were, for example, no developed roadways nor roofing for houses. Although my childhood was quite fun, I do realize now that, had the same state of affairs continued till date, the villagers would never have remained as happy as they are today.
Born in Bahrain, approximately 3000 kilometers from my homeland, I spent the majority of my childhood craving for the feels of being back in India. I was home and yet, my home wasn’t where I wanted it to be. While this gave me the opportunity to interact with people with varying backgrounds, I always wanted to get in touch with my roots. I found respite by surrounding myself with Indian friends and watching mainly Indian television.
It’s hard to estimate the year when I noticed ABG’s logo for the first time. There is no denying the fact that this distinct red-yellow logo of the rising Sun can be recognized from a considerable distance as it is so popular and gives the conglomerate its much conspicuous identity. For the first time, I came across this logo on the bags of Ultratech cement in a period that I can hardly recollect now. I had started recognizing this geometrical logo which carved itself in my subconscious and I kept on correlating it with only cement bags, never actually being aware about the existence of Aditya Birla Group.
Aditya Birla group has been a part of everyone’s life at some point in time. As for me, it started with Pantaloons. For most of the years of my life, I have lived in Bilaspur, Chhattisgarh and whenever I am driving past the Rama Magneto Mall in Bilaspur, one store that still fancies my eyeballs is the lavish, extravagant store of Pantaloons. When Pantaloons came to the Bilaspur, at that time the city stood at the crossroads of being a modern developing center of trade and urbanization and a conservative, traditional town of a slow pace. Pantaloons initially played an important nexus in bringing about this transition to urbanization. Besides, it facilitated the change in the fashion landscape of the town. To cater to the growing demand and cash-in on the opportunity, the merchants earlier used to source the clothing from different places which was time-consuming and involved greater effort. Hence, the people had to grapple with the situation of compromising on the brands of clothes they wanted to don. The idea of wearing an Allen Solly polo t-shirt, putting on a pair of Lewis Phillipe denim, or flaunting classy, sleek and above all, comfortable yet value for money Van Heusen suits seemed like a distant dream. But Aditya Birla Group which is known for its brilliant marketing surveys to understand the jugular of customers changed the scenario, and it was a huge success. Factoring in the aspirational value of the customers and striving to build a broader customer base, various offers and discounts are fielded strategically by Pantaloons which results in a win-win situation for both parties so.
Aditya Birla Group is an Indian
multinational
conglomerate, headquartered in Worli, Mumbai, India.[5][6] It operates in 35 countries with more than 120,000 employees worldwide.[7] The group was founded by Seth Shiv Narayan Birla in 1857. The group has interests in viscose staple fibre, metals, cement (largest in India), viscose filament yarn, branded apparel, carbonblack, chemicals, fertilisers, insulators, financial services, telecom, BPO and IT services.
