Competitions

ABG and ME!_IMI New Delhi

The fact about the massive Indian conglomerate, Aditya Birla Group is that their strength is the diverse subsidiaries that has managed to impact not only the urban but the semi-urban crowd as well. When one of their brands, pantaloons forayed into the fashion retail business of tier II cities and opened stores in towns such as Guwahati, my hometown, it changed the fashion landscape of the city. Till then I was this young teenager watching Miss India where they would announce Pantaloons as one of their clothing members and I would be awed by it. Pantaloons was an aspirational brand for me as was the case for many of my friends. It was probably the first brand that made me realize the importance of brand value, the impact of brand perception and intention to buy. Every cloth I bought for every single function was insisted that it had to be from Pantaloons. They further changed the way I look at formal wear. Being an MBA student, it is imperative that we dress in monotone business wear. Brands from Aditya Birla Group such as Louis Phillipe, Van Heusen made my otherwise boring formal pieces interesting by incorporating drool worthy cuts and customized fit for the Indian body type. Another habit changer product by Aditya Birla Group was the way Indians carried food particularly lunch to school or offices. With the introduction of brands such as Freshwrapp, it converted a newly introduced product to an accepted standardized product. This was another notable change that I personally remember which brought forth a radicle yet fresh wave. 

Uproot the status quo, Be the change! – Aditya Bhardwaj, MDI Gurgaon

Social Service, just saying these two words to a prospective graduate would pop the extracurricular resume point in his or her mind. Essentially that is how we apart from a few, in our society, are inclined to think. To me, it’s an entirely different concept. And it all started, or let’s say ingrained in my mind for future recall, when at a young age of around four, I was taken away by a group of people in a train, separated from my family. If I go back to that moment, I can still picture myself crying in that general coach of an express train going towards the national capital; Scared, hopeless and petrified, those were the genuine feelings I had, when out of the blue, the train stops in between, and all exit doors are shut from outside. After a gap of 10 minutes, I was in the AC coach with my family, everyone hugging and crying out of joy. Having seen two different facets of life in briefly a few minutes, that too for such a young mind, the impact had to be HUGE! And it all happened because of someone who knew what to do, when to do and how to do it, that too ensuring it to be fail-proof. That someone was my Father, a railway officer, who knew exactly whom to inform, ensuring the train stops, yet no one gets out, and ensuring proper use of railway personnel and force.

The presence of ABG, Sheereen Kerketta, IIM Ranchi

According to Abraham Maslow Theory of Needs, the basic need of a human being is cloth, shelter, and food. The Aditya Birla Group provides us with all of them. It is visible to everyone that how the company has flourished in this decade. From having a few brands to being a conglomerate, the company has seen ups and downs in their phase. Hence, they are now a corrupt free, environment-friendly, and a sustainable company. In my life, the Aditya Birla Group has been playing a major role. Talking about being a sophisticated person, I always wanted to stand out, and for that, the Aditya Birla fashion retail group has helped me a lot. Their trend cycle with twist and turns has always enlightened me and made me curious to try them more. The variety in their collection in every season and multiple of choice in colours have made me always confusing, but still, I manage somehow to buy what suits me the best, even when every other item persuades me and lures my eyes. In everyone’s life, this company has been a part, whether it is providing someone with an insurance portfolio, or it is something with building their own dream house. From providing people with better telecom services to branded apparel to outshine, this company has never made false promises and helped people with all their honesty and modesty. In my journey of 20 years, from the age of 6, I’ve always seen the Aditya banners all around the roads, their advertisement in televisions, filled with contents of their popular ad ultra tech cement they have made their presence everywhere. Still today, it is one of the profound companies which have made their mark everywhere. Kumar Mangalam Birla has done such a great job not only in making up his business but giving the same opportunity to his family. His biggest achievement is his daughter, who follows the same rule of modesty in her life, Ananya Birla. She is the one who inspires me with her thoughts and her success stories. She is an entrepreneur, a songwriter and a singer. She is the founder of Svatantra Microfin, a company which provides microfinance to rural area women in India. Just like her father’s business in which they are doing a lot of CORPORATE SOCIAL RESPONSIBILITY to uplift the weaker section of the nation, she has added another milestone by helping such people and making their life easier and better. I picturise myself to be as confident as she is today.

Aditya Birla Group, Touching Lives - TAPMI

Aditya Birla Group- Experience the 'Power of 5'

Aditya Birla Group has successfully managed to live up to its vision of always being big in one’s lives by adding purpose and value to millions of lives globally. I am proud to be one among those million people who has had the privilege to enjoy the benefits of their contribution to fashion, telecom and means to bridging impossible distances and shaping dreams. I would like to share about my addiction to shopping trendy clothes at reasonable price. This is where ABG comes to my rescue as I enjoy the whole experience of having multiple options to try on at Pantaloons and it is the credit of the brand when a customer is in love with most of the options and returns home with more than the intended quantity. My personal favorite brand, FOREVER 21, is the biggest gift to me by ABG. In the limited personal time I have in my life of an MBA, I can rush to the retail stores of FOREVER 21 without randomly wasting my time looking out for other brands as be it for any occasion, there has always been a sure shot winner to pick. To add to that, there is the unbreakable bond of 13 years of my family with Vodafone and Idea as no matter where we are, the trust on their network availability that we laid years back has never been shaken. The value of these group of brands resonates in my entire family. My father was hell bent on using the best of the best cement for the dream house he built, and his first choice in this quest was Ultra Tech Cement because he believed in an investment that lasts longer, and not one that spurts and fades. So, this is how Aditya Birla Group has left its mark on our lives and continues to do so because a brand that has won our trust over and over again is worth our loyalty.

Adding value to my everyday life – Aditya Birla Group | Sampurna Basu | #IIMTRICHY

Sometimes it is the smallest choices that create ‘big’ impact in our lives. 

My life made big by ABG - IMI New Delhi

Aditya Birla Group has made a big impact on my life. I remember the day when we bought our apartment and started the construction work, the brand that we could rely on was Ultra Tech Cement because of its brand equity. To meet my fashion needs I started wearing clothes of brands like Louis Phillipe, Peter England, Allen Solly and Van Heusen. I started feeling more confident and my fashion statement reached heights. Statements like “An idea that can change your life” and “What an Idea Sir Ji” motivated me to use Idea network (now Vodafone- Idea Network) and connect with people from all spheres of life. I am very enthusiastic when it comes to my smartphone and Aditya Birla Group has its

Action Over Words, Experience Over Things! – Kaustubh, MDI Gurgaon

Emotional connect to Aditya Birla Group?