Competitions | InsideIIM

Aditya Birla Group-Augmenting Lives | Prachi Bhatia | COE, NMIMS Mumbai

Aditya Birla Group is a brand with which I associate on a daily basis. Its spirited advertisements, its fine quality products, everything about this brand brings positivity in my life. It is difficult to come across a phase of our life which has not been shaped by ABG. Foil and packaging items like Freshwrapp; apparel brands like Allen Solly, Van Heusen, Louis Philippe; fashion brand retail chains like Pantaloons, Planet Fashion, Forever 21; cement manufacturers like UltraTech; mobile network providers like Vodafone Idea Limited; food grade oxidant, Oxywhite; financial services like Aditya Birla MyUniverse-are few of the various brands which come under ABG and have a huge impact on our lives.

Prachi Bhatia15 Jul 2019

Aditya Birla Group : Re-imagining a better tomorrow!

With India’s millennial generation being on the forefront in this new age of entrepreneurship, this is a great opportunity to talk about the first global industrialist group of our country, The Aditya Birla Group.  The group’s global expanse ranges across 35 countries with more than 120,000 employees worldwide and a legacy of 162 years. The group is actively involved in viscose staple fibre, cement, branded apparel, financial services, telecom, and IT services. I’ve grown up using a lot of products and services provided by ABG but this is the first time I’ve come to realise about it’s impact when I thought about it consciously. The Hindalco fresh wraps (aluminium foils) that I’ve been using throughout my life to keep food fresh and warm is manufactured by ABG. Most of my fashion apparels come from Pantaloons which made me truly believe in #StyleYourChange and transformed me and boosted my fashion quotient. Also, one of my favourite advertisements in my childhood used to be the Birla Cement ad; which currently known as Ultratech Cement is the largest manufacturer of cement in India. It’s truly as the brand says, “The Engineer’s Choice” that empowers millions of infrastructures worldwide. Another prominent service I’ve used from the ABG is the Birla Sun Life Wealth Assure plan, which I consider my best investment in myself till date. While it is seemingly impossible to make an exhaustive list of all the things that connect me to the ABG but I would say, it has been an inherent part of my household and will continue to be a pioneer in making India a Global Industrial Hub.

MITALI JADHAV15 Jul 2019

A Steel City Boy | KOUSTUK PRASAD | COE,NMIMS Mumbai

PART A: Impacting a Steel City Boy

KOUSTUK PRASAD15 Jul 2019

CSR at Aditya Birla Group

Aditya Birla Group in the league of Fortune 500`is an Indian multinational conglomerate. It operates in 35 countries with an employee strength of about 120,000. The group was founded by Seth Shiv Narayan Birla in 1857. The revenue of the group is approximately US$44.3 billion in 2018. With over seven decades of responsible business practices, the business has grown into global powerhouses with a range of sectors – metals, textiles, telecom, cement etc. The CSR at Aditya Birla Group has impacted and brought a big smile on millions of people. Expanding their helping hands to over 5000 villages, reaching out to 7.5 million people, treating over a million patients, running 5000 medical camps and 20 hospitals, operating 56 schools with over 46,500 children and a lot more. For over 50 years now the group has engaged in impactful activities for the well being of millions. Some of the major initiatives and projects include Village Social Entrepreneurs in healthcare which covers around 300,000 people around 100 locations, engagement in a major project with Vision Foundation of India to provide eyesight to thousands of people. Idea Cellular, an Aditya Birla Group company has taken up an initiative in rural India where power supply deprives a child the right to education. Women are encouraged to set up Solar Urja Lamp assembly units through proper training. This initiative spans to over 30,000 villages across many states. The project has helped to provide 525,000 solar lamps to children illuminating their lives and restoring their right to education. To help build a better and sustainable life for the weaker section of the society is what the group aims at.

SRABANI MITRA15 Jul 2019

What is Big? Big is what "BIG" does.

1857, the year of India’s first war of Independence was the same year when Aditya Birla Group was formed. Since then, ABG has grown with India and India’s people ambitions. The values of the company, Integrity, Commitment, Passion, Seamlessness and speed, this power of 5 makes Aditya Birla Group big for me. Being a Road Engineer myself, I have spent almost 9 years of my life around cement. I do feel tired after coming from work but every time I look at the ad of Ultratech cement “bade Iradon me jaan daal de” on television it revamped my faith and dedication in my Job. As a road professional I know how important is to provide filler material in Road tires to prevent its damage such big is the impact of ABG Birla Carbon.

Siddharth Verma15 Jul 2019

Aditya Birla Group- Brand which I followed Even Before I knew It

I still remember the day when as a kid, I was playing in our newly constructed house. There was a room full of Ultratech cement. Cement was introduced to me as Ultratech. For me, Ultratech was synonymous to cement. As I grew up, I realized that all major roads, flyovers and high-rise towers in my city are constructed using Ultratech cement. I am glad that my city is built with the best in class cement. Ultratech cement has played a major role in not only building my home or city but the entire nation.

K Bhavya15 Jul 2019

Why Aditya Birla Group is big in my life?Aditya Birla

 Why Aditya Birla Group is big in my life?

Simran Jalhotra15 Jul 2019

In it to win it!

The legacy of the Aditya Birla Group has been in existence even during the Independence phase of India, with the Birla family being supporters of the movement started by Mahatma Gandhi. Ghanshyamdas Birla not only provided financial support to Gandhi but he also played an instrumental role in participating in talks with the British that ultimately led to India’s independence. Post-Independence, it emerged as a leading diversified conglomerate in the country, with the Birla Group foraying into synthetics, cement, petroleum, IT, apparel, living up to its highly diversified nature. It also expanded into international waters by covering markets of North America, Canada, Thailand, Philippines, Egypt, Australia, Malaysia, China amidst various other countries ranging across continents.

Devika Tolia15 Jul 2019