Competitions

Impact of ABG on consumer buying behavior-TAPMIImpact of ABG on consumer buying behavior-TAPMI

Aditya Birla group (ABG) is an Indian multinational conglomerate operated in 35 countries not only touches millions in the world but also in every stages of my life. I can still recall those days when I was using my first mobile phone Lg kp 220 (2008 model) with Idea sim. There was no concept of nano or micro sim in those days. The Idea sim which comes with big size catalogues and all captured my attention. From 2008 onwards I am using Idea sim as my primary one because they can provide best services and satisfies my needs in holistic manner.

“Millions of Heart Thriving for Modern Fashion with Commitment ”-TAPMI

Pantaloons is the retail brand name of Aditya Birla Fashion and Retail Ltd.  which affected me the most. ABFRL is under one of the largest multinational conglomerates of Aditya Birla Group. Many of the Indians are still unaware of the various products/ brands of ABG group i.e. people are aware of the product name but unaware of the parent group. It was through the research for this article which led me to know all the different sectors of ABG group including textiles, telecom, UltraTech cement, cellulose, capital, etc. ABG covers about 34 countries employing nearly 1.5lakh people from 42 countries. It has a revenue of $40 billion and is one of the Fortune500 companies.

Lethargy, Procrastination, Depression - TAPMI

Sometimes the greatest challenge one faces lies within, not beyond one’s self. At each stage of my life, one of more of these entities attempted to drown me when my dream was to soar.

The Silent Knight

2009 counts among one of those special years for me. Not because I became a pseudo-adult who had just graduated from High School and into college, No; but because I was given a new mobile by my father. It didn’t matter to me then which sim my phone had as long as its network didn’t falter - and trust me, it didn’t. However, I can’t help but wonder how nonchalantly Aditya Birla Group ventured into my life and gave it a new dimension from that moment on, its network standing strong for the best part of my teenage years as it allowed me to exploit its cheap plans to the fullest.

Under the light of the Rising Sun - TAPMI

How I’ve overcome challenges to achieve my ambitions in life so far?-TAPMI

Losing your near and dear ones in life always comes as a shock and sometimes it is quite difficult to revive oneself from such shocks. Something very similar happened to me when I lost my maternal grandmother. She had broken her hip a couple of months ago and was prescribed bed rest. We tried to explain it to her that this was a sort of injury from which she could recover but it felt as if that fall had killed her will to live. We tried to raise her spirits and initially it worked but after sometime her health condition started deteriorating. After about six months from her fall she passed away. Even though I knew that my grandmother’s condition was deteriorating, I always felt that she would recuperate and would stay with us for a longer time. Her demise came as a shock to me because I feel I wasn’t ready to face the reality. It was a bit difficult for me to concentrate on my studies for a while after that. I felt that life was testing my strength somehow because my 11thstandard final exams started just after a week of my grandmother’s demise. That phase in life taught me how to deal with grief in my life, it also taught me to ensure that other parts of my life especially academics shouldn’t get affected by anything else. The only reason I performed well and secured the first position in class was because of the support of my family and friends. I also remembered that my grandmother had taught me to never doubt my capabilities ever in life. She’d taught me that time waits for no one and one should always be ready to face choppy waters.

Aditya Birla Group- "Big In Your Life" | Woo me Competition| NMIMS, Bengaluru

PART-A

Beyond The Horizon- TAPMI