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A story of hope with Aditya Birla's UltraTech Cement-Suniti Nair-SIBM Bengaluru

A story of hope with Aditya Birla's UltraTech Cement-Suniti Nair-SIBM Bengaluru

It was a quaint morning in the year 2001, as per usual it was our little family’s tradition to sit together for morning tea.  This particular morning since it happened to be the 26th of January we all sat watching the Republic Days parade. My parents sat on the sofa and I was comfortably seated on the floor, I suddenly felt as if they were shaking their legs vigorously, an ill mannered habit I was taught. Before I could ask them why they were doing that, everything began shaking, the decorative bells in our living room swayed and so did the walls. Scared and confused we all quickly rushed out of our homes. Only to realize that the rest of our society was outside on the road as well. One of the more graphic memories from the day was water gushing out of our society tank as it exploded during the earthquake and my very scared best friend running away from it. Nothing was the same after that, we realized the magnitude of what had happened. It was an earthquake and a massive one at that.

Suniti Nair
Aditya Birla Group: A legend

Aditya Birla Group: A legend

Aditya Birla Group, an Indian multinational conglomerate, founded in 1857, touched billions in the world giving employment to more than 120,000 worldwide. India’s third largest private sector conglomerate is maintaining its name in the league of Fortune 500. From setting unbeatable records, winning numerous awards, contributing to development in every field to influencing lives of people at all levels, ABG is one of the top names in the list.As the tagline of Aditya Birla Group says, “Taking India to the World”, the company has rightfully taken India to the world with its subsidiaries in all sectors of business.Considering sustainability in the way they work, Novelis is the world’s largest  recycler of used beverage cans and Idea Cellular launched the ‘Green Idea’ initiative with  Aditya Birla Group aiming at reduction  in carbon dioxide emission. There is also a continuous endeavor to reduce carbon footprint, reduce water consumption and conversion of waste to raw material.Giving back to the society is a cause that has been close to my heart and hence I have grown to appreciate the initiatives taken by Aditya Birla Group, in particular, the focus on de-addiction programmes and dowry-less marriage. I also am a strong proponent of higher education, for it is a respectable way to rise out of poverty which is again a key focus area for the Aditya Birla Group.With such a strong vision to contribute to the country, the group has built a strong image of being a caring corporate citizen and thus, it has struck a chord with people of all socio-economic groups. Acting on an ethos of generosity and compassion is the cornerstone of their CSR policy which shall work in maintaining their brand image for many years to come.

Mischell William
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