PPO rates in marketing roles at FMCG companies are 25% of what it is in other companies. Why is it so? Why there is cutthroat competition in Marketing? We interviewed Aishwarya Ravi to know what she did differently to bag a PPO from one of the FMCG giants in the world. And we have some really interesting insights which can definitely help you. Read along and enjoy!
Prof. Pradeep Mazumdar passed out from IIM Bangalore with a specialization in marketing over two decades ago. From then, the world of marketing has seen a sea change and so did Prof. Mazumdar’s career graph. After working for over 22 years with renowned companies like Britannia, Shaw Wallace, ACC etc. he decided to opt for teaching at IMT Nagpur and have spent another decade there. With such a vast pool of knowledge and experience, Prof. Mazumdar, shares the secret of success in the world of marketing today. In this episode, he talks about the changing dynamics of marketing, what should be some qualities for a successful marketer and whether a B-school education is needed in order to be a better marketer.
Getting into a b-school of choice is a dream for most people and when that dream comes true, it is often accompanied by a sense of accomplishment and relief. But little do the incoming b-school students know that a myriad b-school world awaits them. It is almost like the first date, when you are clueless about what to expect & even if you know, it always surprises you!
Shubhra Chakraborty is a Marketing Manager at Philips, a Doctor, a Personal Branding Expert, CEO and Founder of Poshan, Keynote Speaker, and Winner of 22 business competitions including Reliance - The Ultimate Pitch, Entrepreneur of the Year by IIM Ahmedabad. An alumna of SCMHRD, Dr. Shubhra began her journey as a Physician in Madhya Pradesh prior to her MBA. Being the only doctor by profession in a batch of 300 students at SCMHRD comes with its own perks and challenges. However, she managed to bag an internship at Philips and turned it into a PPO.
The past week was filled with interesting updates from the world of MBA, business, and recruitment. ISB completed final placements for its batch of 2021, seeing a drop in the overall number of offers but an increase in the average salary offered. A new IIM became the first IIM in the country to launch a law degree, and both IIM Shillong and IIFT completed summer placements for their respective batches. Find out more about these headlines in the latest episode of news from the world of MBA.
An engineer from Mumbai, Arpit Arora got through to Deloitte early on in his career. But later, he decided to start up on his own and became the co-founder of luxury salon and spa chain Sassy Studios. It was during this time that Arpit realized that he needs some core business knowledge to scale his business and hence started looking up for MBA options. He then opted for the Hong Kong University MBA program and learnt the nuances of business better. In this video, he talks about his journey to HKU, what was the realization he got that transformed his career and how he ended up working with Deloitte Monitor after his B-school days. This and a lot more in this conversation.
Today's news bulletin is dedicated to highlights the most recent happenings in the fields of Marketing, Finance, and Operations. We will be discussing the recent move by Google to stop selling user-targeted ads and how will this impact the digital ad industry. Further, we will discuss the impact of PLI schemes for MSMEs and manufacturing sectors and will also touch upon the acquisition of DHFL by the Piramal group. We shall look at the implications of each of the topics in detail. Read on to find out!
The past week has had some interesting headlines from the world of MBA and business. In today's episode of News From The World of MBA, we will talk about placements at IIM Ahmedabad and MDI Gurgaon, an interesting new program that has begun in Australia, and a survey that has revealed what women really think of gender bias at the workplace. So let's dive in!
PPO rates in marketing roles at FMCG companies are 25% of what it is in other companies. Why is it so? Why there is cutthroat competition in Marketing? We interviewed Aishwarya Ravi to know what she did differently to bag a PPO from one of the FMCG giants in the world. And we have some really interesting insights which can definitely help you. Read along and enjoy!
Prof. Pradeep Mazumdar passed out from IIM Bangalore with a specialization in marketing over two decades ago. From then, the world of marketing has seen a sea change and so did Prof. Mazumdar’s career graph. After working for over 22 years with renowned companies like Britannia, Shaw Wallace, ACC etc. he decided to opt for teaching at IMT Nagpur and have spent another decade there. With such a vast pool of knowledge and experience, Prof. Mazumdar, shares the secret of success in the world of marketing today. In this episode, he talks about the changing dynamics of marketing, what should be some qualities for a successful marketer and whether a B-school education is needed in order to be a better marketer.
Getting into a b-school of choice is a dream for most people and when that dream comes true, it is often accompanied by a sense of accomplishment and relief. But little do the incoming b-school students know that a myriad b-school world awaits them. It is almost like the first date, when you are clueless about what to expect & even if you know, it always surprises you!
Shubhra Chakraborty is a Marketing Manager at Philips, a Doctor, a Personal Branding Expert, CEO and Founder of Poshan, Keynote Speaker, and Winner of 22 business competitions including Reliance - The Ultimate Pitch, Entrepreneur of the Year by IIM Ahmedabad. An alumna of SCMHRD, Dr. Shubhra began her journey as a Physician in Madhya Pradesh prior to her MBA. Being the only doctor by profession in a batch of 300 students at SCMHRD comes with its own perks and challenges. However, she managed to bag an internship at Philips and turned it into a PPO.
The past week was filled with interesting updates from the world of MBA, business, and recruitment. ISB completed final placements for its batch of 2021, seeing a drop in the overall number of offers but an increase in the average salary offered. A new IIM became the first IIM in the country to launch a law degree, and both IIM Shillong and IIFT completed summer placements for their respective batches. Find out more about these headlines in the latest episode of news from the world of MBA.
An engineer from Mumbai, Arpit Arora got through to Deloitte early on in his career. But later, he decided to start up on his own and became the co-founder of luxury salon and spa chain Sassy Studios. It was during this time that Arpit realized that he needs some core business knowledge to scale his business and hence started looking up for MBA options. He then opted for the Hong Kong University MBA program and learnt the nuances of business better. In this video, he talks about his journey to HKU, what was the realization he got that transformed his career and how he ended up working with Deloitte Monitor after his B-school days. This and a lot more in this conversation.
Today's news bulletin is dedicated to highlights the most recent happenings in the fields of Marketing, Finance, and Operations. We will be discussing the recent move by Google to stop selling user-targeted ads and how will this impact the digital ad industry. Further, we will discuss the impact of PLI schemes for MSMEs and manufacturing sectors and will also touch upon the acquisition of DHFL by the Piramal group. We shall look at the implications of each of the topics in detail. Read on to find out!
The past week has had some interesting headlines from the world of MBA and business. In today's episode of News From The World of MBA, we will talk about placements at IIM Ahmedabad and MDI Gurgaon, an interesting new program that has begun in Australia, and a survey that has revealed what women really think of gender bias at the workplace. So let's dive in!
