PPO rates in marketing roles at FMCG companies are 25% of what it is in other companies. Why is it so? Why there is cutthroat competition in Marketing? We interviewed Aishwarya Ravi to know what she did differently to bag a PPO from one of the FMCG giants in the world. And we have some really interesting insights which can definitely help you. Read along and enjoy!
Please Note: In case you're interested in sharing your PPO journey with InsideIIM's readers, please click here!
Aishwarya, let’s start from the beginning. How did you prepare for the summers? How difficult was it and what became your journey breakthrough?
I made my choices from the very beginning:
I always knew I had to do marketing. So, whatever it takes, I had to be in a marketing firm. Being from the marketing industry, having worked in the Digital Marketing domain, I was pretty confident that I will get some shortlists in Marketing.
80/20 rule is reality:
I put a real focus on my CV. I expected a lot of questions from my CV, since, I came from Marketing Industry. I went through each and every line of my CV and prepared a story for everything that was written on it. I cannot walk into my interview and saying that I don’t know something which I have written myself on my CV.
Know about your work experience:
My work experience was in the digital marketing domain and since this industry is completely revolutionising, Thus, I made sure that I knew these topics thoroughly, including the platforms and campaign types that I have worked on, the platform performance and the preference based on product.
You can’t be a sparrow in front of a cat:
You have to know about everything which is happening in this world. So, I read through the latest happenings and developments in the world of digital. I brushed my marketing concepts as well such as 7Ps, 4cs and various other types and forms of marketing and their relevant frameworks. Going through the strategies adopted by popular and successful marketing campaigns is also extremely useful for GD as well as from PI point of view since it conditions and helps us think in the same way that these successful brand managers did. This along with solving marketing cases and staying updated on the latest happenings in the marketing industry was my main focus area for placement prep.
Now, please let us what differently you did that helped you get a PPO.
There are some ground rules. Let’s start one by one.
Everyone loves overachievers:
Whatever you do, always remember, everybody loves an overachiever. So, whenever I had a project whose target was, say 10% or 15%, my target was always higher than that and I used to achieve it, even if it requires working for 6 hours or 18 hours, I never used to shy away from it.
What it shows is that if a company takes you, you will always deliver more than expected and no company would be ready to lose such a dedicated employee. Will you ever lose such a person?
Take initiatives as if it is your company:
I was always on my nerves, thinking what more can I do. It is not just about my project in which I have to outperform, but what different can a company do in other segments as well. I used to think simply like, why have they taken me over others? Because, I am young, energetic but what is more important for a marketing company is insights, so, what I used to do was, think from a different perspective, about how can company communicate with its customers in a more effective manner. I used to talk to my mentor about it and then, with different project managers, get to know more about the product and then, give my suggestion, and not just it, even help in implementation.
Pro Tip: If you have an idea, don’t just go with your suggestions, show them facts. If you say, this idea will bring a revenue of $1M, show them how.
Own your work:
Take complete ownership of your work. From very scratch, make a plan about how you are going to proceed, discuss the plan with your mentor, your buddy and your manager. Make a structured approach to solving the problem and handle the entire project.
Network, the real secret:
In an online scenario, it is even more difficult, but trust me, it is the most essential ingredient for PPO. Because, when the decision to your PPO is taken it is not just limited people in the company but a lot of other stakeholders. You need to show that you are serious about the company. When you will come here to work for the company, will it be just limited people you will be interacting with, will it just be your limited work, no. So, why not start from the internship phase itself, take it very seriously. Talk to people from different areas, different projects and learn more about the company, its products, what they are dealing with and then, make a decision about whether you want to stay here or not.
Aishwarya, what is that one thing you would have done differently?
I think I will talk to more peers. I talked with seniors or people from different product lines, but it was the peers of my same level, the interns with whom I had the least interaction as this online scenario was the roadblock. These interns are the next level of networks, some of whom will be going to different companies, some who will be staying here. You don’t want to lose such a strong network set just because of the online scenario. Make conscious efforts to build a connection with them.
I would like to say all the very best to the current interns and the future ones, too. Please feel to reach out to me for your queries.
InsideIIM presents the 8th Season of Summer Saga where you can share your bizarre, enriching, a-little-difficult-yet-fun experiences with everyone and win prizes for the same. We have changed the rules in the eighth season. You don't need to wait for your internship to end in order to share your experience. Instead, it will be a digital diary, where you will be able to document your learnings and experiences, during your stint.
Take part in Summer Saga 2021 now! Fill out Digital Diary 1 below using this link!
TIMELINE, PROCESS AND RULES
- You don't need to register on InsideIIM.com or on the Kampus App to take part in Summer Saga Season 8. Simply share your experiences in the Digital Diary. To maintain standardisation, every Digital Diary will have a few questions that you'll need to answer.
- Access all the Digital Diaries forms from here. You will receive Digital Diaries from us on the following dates:
-Digital Diary 1 - 02.05.2021
-Digital Diary 2 - 09.05.2021
-Digital Diary 3 - 23.05.2021
-Digital Diary 4 - 06.06.2021
-Digital Diary 5 - 20.06.2021
- After 20th June, we will collate your entries as a single article and share the same with the same.
- Your overall submission will be evaluated on the following parameters:
-Completeness: This depends on the number of Digital Diaries you have filled.
-Value Addition: This depends on how in-depth your answers have been. The score for this parameter will be given by our Judges.
-Reach: This depends on how many unique people have read your internship experience once we publish the article. We maintain fair play, we will publish all the articles on the same day, so that you can also share the same in your network.
- There is also a title called, ‘Campus With The Most Interesting Interns’ that will be awarded to (a) the campus that submits the maximum number of entries and (b) the campus that submits the best quality entries (based on the score given by our judges). The minimum entries from campus to be considered for this title is 10. So, if you want your campus to win the title then make sure your classmates and other students from your b school share their experiences in this year's Summer Saga Competition.
PRIZES TO WIN
This competition is broadly divided into four categories. Refer to the table below to know more about prizes in each category.
Banking and Finance
Sales, Marketing and General Management
HR, Consulting and Others
|1st Prize||₹ 10,000||₹ 10,000||₹ 10,000||₹ 10,000|
|Runner Up||₹ 5,000||₹ 5,000||₹ 5,000||₹ 5,000|
The 1st Prize winner will also get a one-hour 1-on-1 career guidance session with an industry stalwart, from our panel of mentors in Kounsel.
ABOUT THE JUDGES
Every year, we have Campus Managers from some of the top companies (such as Reliance, HSBC, Flipkart, ABG, HUL, TAS, etc) judging the annual Summer Saga competition. We will release the details of the judges of Summer Saga Season 8 soon!
Check out the previous year's winners!
Maybe this will help you reflect and recall these two months as well (which can come in handy when appearing for interviews in the future). InsideIIM is the perfect platform to chronicle your experiences, your highs, your lows and everything in between.