Take a Seat in a B-School Classroom at Altera Institute | Marketing Strategy War Game
What really happens when two FMCG giants go to war?
What really happens when two FMCG giants go to war?
Kick things off by watching our two‑part sit‑down with Varnika Chaturvedi: in Part 1 she relives the nerve‑shredding CAT fiasco, her small‑town roots in Agra and the eye‑opening culture shock at MANIT that pushed her to chase skills over scores; in Part 2 she peels back the curtain on Accenture’s high‑stakes consulting floor, wrestles with the brutal feedback loop that shaped her professional grit, and explains why stacking engineering, fintech and MBA smarts made her the perfect fit for a rocket‑ship AI start‑up.
Remember the pre-internet era? Advertising meant TV, billboards, and radio. Now, with widespread internet access and the rise of AI, everything's transformed. We're not just reaching millions online, but doing so with unprecedented precision.
In today’s episode of 'Take A Seat,' we take you inside a marketing case study discussion in an MBA classroom at Narayana Business School.
We’re back with another episode of our Take A Seat video series!
How does one get into a legacy company like Colgate right out of B-school and what are some of the learning you go through during your MBA that makes it easier to get in? These are some of the answers that you will get in this video.
If you really think about it, haven’t almost all companies always had a product, and if yes, what is all this sudden buzz around product management roles? Let’s talk a little about what product management means, how is it different from other management domains, and why are they so critical? All of this and much more from an acclaimed Product Management e-book that we’re giving away for FREE!
InsideIIM’s Recruiter Rankings 2023-24 is going live and giving you a rare opportunity to have a heart-to-heart with your dream recruiters. You can spill the beans on what you think is the ultimate way to handle placements, what you love about their company and what you’d like them to change.