Why ABG Is Big In My Life - Nitish Sharma, XIMB, Ex-ABG
A journey from vainness to humility
A journey from vainness to humility
Challenge, Cambridge dictionary defines the challenge as " (the situation of being faced with) something that needs great mental or physical effort in order to be done successfully and therefore tests a person's ability. The challenge which came to my mind fulfills the definition in every aspect. I was gifted with the challenge just 6 days after the year 2019 started. It changed a lot for me, it changed my category from fit to physically disabled, I met an accident which fractured my right tibial condyle. It happened just the day after CAT results while I was on my way to my home after taking XAT. I don't have a lot of memory of rest of the day. I remember opening my eyes and finding my parents looking worriedly at me. I had so much planned for me, I have to start applying for the colleges I was eligible for but my priorities changed. Now, I have to deal with the pain of the accident and the surgery which followed it. That's what I did for next month and meanwhile I started applying as soon as I could think of anything else.
There were really challenging moments in my life. But converting those challenges into opportunities is my mantra. I am highly admired by Mahabharata which has always taught me that even gods have to face tough challenges and have to deal with all phases of life. Not thinking about the results and focusing on your goal is what I have always done in a difficult time. When I completed my schooling, I gave the engineering entrance examination. I could not get in my desired engineering college. I decided to drop that year and tried to focus on my goals while at the same time my friends were starting their journey. It was very difficult to cut off all the ties from the outside world and focusing on your only aim. That time I used to discuss things with my family members who have always been my major support system in all my difficult times. I studied hard without thinking about the outcomes as everyone close to me were really supportive. And in the end my hard work paid me and I got selected in one of the most reputed colleges of Delhi. I was happy but at the same time, I didn’t want to lose that streak of hard work and focus which I gained during my one year of this journey. I cried, I broke but never forgot what I wanted to achieve.
CHALLENGES! What are they? For me, Challenges are what makes life interesting and overcoming is what makes life meaningful. We all have, in some way or the other, faced several challenges in our life. But once we had accepted them, we felt the exhilaration of victory.
"Often what feels like the end of the world is really a pathway to far better place” – Karen Salmansohn. This quote has always inspired me to fight my challenges. It was my 12th board exams and my aspiration to hit high in engineering entrance exams and find a seat in premier institute like IITs for engineering. But thing soften don’t turn out as planned. Just before my board exams, a month to remain I fell sick. Upon diagnosis I came to know that I had caught jaundice and malaria at the same time. I was down to bed and got really nervous whether I could write my board papers. But it was my mother’s support and strength that gave me confidence to write my exams. She stayed with me in my small PG rooms in Ranchi to cook boiled foods that was prescribed to me. Her struggles made me feel bad for a while but I could gather my energy to work hard and perform well in my exams inspite of the challenges. I remember I took multiple breaks in one of my papers as I was getting vomiting during the paper. I somehow completed the exams and passed my exams with decent marks in all papers. Unfortunately, I could not join engineering as doctors didn’t allowed me to pursue so soon. I stayed back one year and reappeared for entrance next year and could manage clear AIEEE. Remembering of all that now gives me all the more confidence to fight my challenges and succeed.
Why ABG is big in our lives
My first real encounter with Aditya Birla Group dates back to 15th of MAY 2004, when I was nine years old and first entered in a Peter England’s outlet in Rajasthan. Way back in 2004 I have been saving my pocket money for months to buy a birthday present for my father. Finally, when I had still collected only half the money but was very desperate to buy a gift, my mother decided to pitch in and she took me to the store. As a child, I was mesmerized by the sheer lights and the aura. After hours of confusion we bought one white shirt. My father was super elated and surprised on receiving the gift. For years, whenever he used it to wear it to work, I was somehow full of pride and that is why Aditya Birla Group is super big in my life. Growing up, I got exposed to brands like People and Pantaloons which for me were a “total value for money”. As a student I always had limited money but with Aditya Birla Group’s brand I not only received good quality but did not ever had to compromise over quantity. And as a college student Aditya Birla Group was big in my life. Later, when fashion took its toll on me, Forever 21 happened and rest is history. It was not only big but grand for me. Now, as an adult when I look down the memory lane, I can only see satisfaction and happiness associated with ABG be it my childhood, school days or college. #TAPMI #ABGLWooMe
Aditya Birla Group has been the first industrial giant that I came familiar to in my early childhood days. It had been directly involved in my family since my father was a contract transporter in ABG’s Bihar Caustic and Chemicals Limited (BCCL) plant located in Rehla, a small town of Jharkhand which also happens to be my birthplace. I grew up in the vicinity of the plant and heard my father discussing its business on our dinner table. Aditya Birla Group’s BCCL plant not only came as a huge business opportunity to thousands in our city but was a turnaround in my father’s business life. My father had been in transport business of private inter-city buses. With growing competition and reducing profit margin, my father was struggling hard to create a difference. When BCCL called out for transport contract to private players, it came as a silver lining in the cloud. My father grabbed this opportunity and started transporting BCCL’s chemical products in tankers to its clients. The margins were good and helped my father bounce back in his other transport business. Hence, ABG has been very close to me in an integral form of my family business.