On my journey through multiple cities across the country, I understood how people of certain regions could differ immensely from the same segment in another city.
I learnt how to never classify who our customer is or why they buy the brand. I learnt that being an Indian brand is one of the most powerful assests of the group and how much potential lies in leveraging that. I learnt exactly how much trust and faith people put in homegrown brands. I made new friends; in places I would have never expected. I learnt how to deal with various kind of personalities, from people who were exceptionally aggressive to some that required a lot of push to voice their concerns. I learnt how to manage time; how much difference 10 minutes can make for traffic congestion. I learnt how if you don’t keep yourself hydrated, the sun in the hottest markets can take you down.
I learnt that while travel for work seems very fancy from the outside, it’s by no means easy. It’s this grind that makes the final prize seem worth it. I learnt that weekends don’t exist if your objective is to deliver quality results. I learnt how to push myself to work through 12-hour days. I learnt that no matter how good you are at your work, sometimes you need the help of other people, and how sometimes asking for that help is the best decision you can take.
The main takeaway from the first month has been that the road less travelled is so for a reason and should you choose to wander out on it, be prepared mentally. What the next few weeks hold is a mystery but something that is certain is that I sure can’t predict what happens next. The task is to find the calm between the chaos.
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