As a $44.3 billion corporation, ABG is in the League of the Fortune 500. Anchored by an extraordinary force of over 120,000 employees, belonging to 42 nationalities, ABG is the number one in aluminium rolling, viscose staple fibre, and carbon black. It is also among top four cement producers and the fourth largest producer of insulators, and among the best energy efficient fertiliser plants.
I remember the first time I went to Pantaloons; I was in my tenth standard. Board examinations were looming on the horizon and as much tensed as I was with my pre-boards, I was also excited. Excited about Durga Puja. Being a true-blue Bengali, Durga Puja has always been more than a festival for me. Durga Puja for me is a rollercoaster of emotions, an excuse to dine out every day, a masquerade of colourful pandals and an ocean of people queuing up to appreciate the artwork that took months to create. Yet till one week before the Puja I was still missing the most important aspect of Durga Puja, that is, new clothes. It is quite irrelevant to state how important brand-new clothes are to a Bengali who is about to celebrate Durga Puja. It is imperative for each and every Bengali to at least have a pair of new shirts and trousers to wear on the days of the Puja, yet I had none. I was so caught up with my midterms that I had forgotten to buy even a single piece of dress for the Pujas. Visibly upset as I was, considering I would have to wear old clothes for Puja, my mom took me to this fashion retail shop called ‘Pantaloons’. I remember buying myself a nice striped ‘Peter England’ shirt and a beige ‘Louis Philippe’ trousers. I did the rest of my shopping from other stores as I was quite apprehensive about trying out new brands, but did Aditya Birla Group prove me wrong and how. Eight years down the line, I still have the pair of shirt and trousers and they haven’t aged a bit. Pantaloons soon became my go-to store for all my fashion needs and I have become a sworn admirer of Louis Philippe, to the extent that all my trousers have a small ‘LP’ inscribed on the back.
Inclusivity is something that appeals to people world over irrespective of the generation they represent,but more so with the millenial population ,if at all. People as a brand stands proud in its campaign to make everyone feel included,acknowledged, notwithstanding gender, age,body shape,etc,. In this age and time when clear cut boundaries are blurring,People's campaign of #LetsBePeopleFirst is relatable and motivating and gets the consumer the satisfaction of supporting a brand that is all inclusive. To highlight my own personal experience with People,as a petite person, shopping ,be it online or offline has always been more or less of a disappointing experience owing to the lack of brands that cater to people of my dimensions. That is when People as a brand caught my eye on an online shopping platform and it feels so reassuring to be able have choices when it comes to shopping for clothes and not have to make do with whatever fits. To get to shop according to occassion,budget,pattern was a luxury not always afforded to me in the past. It affected how I began looking at my style choices or what I believed were my style choices,while in reality they were stunted choices owing to lack of choices. It led me to experiment,develop my own personal style, reach out and be another person when the mood suited me. It brought about a positive change in my social life where I felt good about going out dressed in outfits that boosted my confidence.
Like many other 90s kids a.k.a millennials, I, too, have grown up watching Hollywood movies and was obsessed with their food and clothes! Born and brought up in Madhya Pradesh, I didn’t have much opportunity to explore or live out my American fantasy in my teenage years. In 2010, Forever 21 opened its first store in India and for the next 6 years, they were only in 3 cities across India; Delhi, Mumbai and Bangalore. I shopped when I travelled but it still felt out of reach. It only took Aditya Birla Group one year to open up a store in my hometown. A forever21 store was launched in Indore in December, 2017 after ABG’s acquisition of the brand’s online and offline rights, in 2016. The effect doesn’t curtail only to my life, but ABG recognised a potential customer base in a place not explored by a lot of other big brands, thereby raising everyone’s standard of living in the city. For that, I thank ABG, for myself and my city.
“Ek idea jo badal de aapki duniya”
As a $44.3 billion corporation, ABG is in the League of the Fortune 500. Anchored by an extraordinary force of over 120,000 employees, belonging to 42 nationalities, ABG is the number one in aluminium rolling, viscose staple fibre, and carbon black. It is also among top four cement producers and the fourth largest producer of insulators, and among the best energy efficient fertiliser plants.
I remember the first time I went to Pantaloons; I was in my tenth standard. Board examinations were looming on the horizon and as much tensed as I was with my pre-boards, I was also excited. Excited about Durga Puja. Being a true-blue Bengali, Durga Puja has always been more than a festival for me. Durga Puja for me is a rollercoaster of emotions, an excuse to dine out every day, a masquerade of colourful pandals and an ocean of people queuing up to appreciate the artwork that took months to create. Yet till one week before the Puja I was still missing the most important aspect of Durga Puja, that is, new clothes. It is quite irrelevant to state how important brand-new clothes are to a Bengali who is about to celebrate Durga Puja. It is imperative for each and every Bengali to at least have a pair of new shirts and trousers to wear on the days of the Puja, yet I had none. I was so caught up with my midterms that I had forgotten to buy even a single piece of dress for the Pujas. Visibly upset as I was, considering I would have to wear old clothes for Puja, my mom took me to this fashion retail shop called ‘Pantaloons’. I remember buying myself a nice striped ‘Peter England’ shirt and a beige ‘Louis Philippe’ trousers. I did the rest of my shopping from other stores as I was quite apprehensive about trying out new brands, but did Aditya Birla Group prove me wrong and how. Eight years down the line, I still have the pair of shirt and trousers and they haven’t aged a bit. Pantaloons soon became my go-to store for all my fashion needs and I have become a sworn admirer of Louis Philippe, to the extent that all my trousers have a small ‘LP’ inscribed on the back.
Inclusivity is something that appeals to people world over irrespective of the generation they represent,but more so with the millenial population ,if at all. People as a brand stands proud in its campaign to make everyone feel included,acknowledged, notwithstanding gender, age,body shape,etc,. In this age and time when clear cut boundaries are blurring,People's campaign of #LetsBePeopleFirst is relatable and motivating and gets the consumer the satisfaction of supporting a brand that is all inclusive. To highlight my own personal experience with People,as a petite person, shopping ,be it online or offline has always been more or less of a disappointing experience owing to the lack of brands that cater to people of my dimensions. That is when People as a brand caught my eye on an online shopping platform and it feels so reassuring to be able have choices when it comes to shopping for clothes and not have to make do with whatever fits. To get to shop according to occassion,budget,pattern was a luxury not always afforded to me in the past. It affected how I began looking at my style choices or what I believed were my style choices,while in reality they were stunted choices owing to lack of choices. It led me to experiment,develop my own personal style, reach out and be another person when the mood suited me. It brought about a positive change in my social life where I felt good about going out dressed in outfits that boosted my confidence.
Like many other 90s kids a.k.a millennials, I, too, have grown up watching Hollywood movies and was obsessed with their food and clothes! Born and brought up in Madhya Pradesh, I didn’t have much opportunity to explore or live out my American fantasy in my teenage years. In 2010, Forever 21 opened its first store in India and for the next 6 years, they were only in 3 cities across India; Delhi, Mumbai and Bangalore. I shopped when I travelled but it still felt out of reach. It only took Aditya Birla Group one year to open up a store in my hometown. A forever21 store was launched in Indore in December, 2017 after ABG’s acquisition of the brand’s online and offline rights, in 2016. The effect doesn’t curtail only to my life, but ABG recognised a potential customer base in a place not explored by a lot of other big brands, thereby raising everyone’s standard of living in the city. For that, I thank ABG, for myself and my city.
“Ek idea jo badal de aapki duniya”
