Competitions

Aditya Birla - Adding value, IIM Raipur

Aditya Birla Group is an India multinational company which has its existence in 33 countries. Aditya Birla group has its verticals in 14 industry sectors such as banking, financial, telecom, fashion, chemicals, textiles etc.. As we walk on the road we can see a person wearing Allen Solly, Peter England, Van Heusen very frequently. The marketing strategy behind introducing various brands in the apparel industry by the same company is to cater to the needs of different sections of people. The company is doing great in this regard, as the revenue of the group is showing a significant increase of 29% when compared to 2017-2018. The company do involve itself in many Corporate Social Responsibility activities and has served people by providing mid-day meals and solar lamps for school children, running hospitals, medical camps and treated over a million patients and many more such social welfare programmes were being done with the utmost care by the company.

ABG-Tried and Tested, IIM Raipur

The Big In Your Life- ABG

Aditya Birla Group(ABG), a well known name, a brand that needs no introduction. The foundation of this group go back to almost a century before India’s independence and since then it has touched lives of millions all over the world in some way or the other. The horizon of this group is spread across 35 countries. #BigInYourLife, their tagline, clearly explains of their massive presence in our life.

Importance of Aditya Birla Group in a manager’s life – IIM Rohtak

In my early MBA days, in one of my classes, we were to read an article on “Managing yourself” by Peter F.Druker. It was an eye-opener for me. For I was thinking to strengthen my weakness and complete myself, it told me to strengthen my strengths, Voila! Here I am trying to strengthen my strengths. One, people who have heard my conversations have always told me that I have had good communication skills and labeled me Miss Congeniality. Two, time management is something which is an integral part of me. I don’t use alarm clocks to wake myself but my mind which shows the release of cocktail of hormones like cortisol, enough to have effective time management.

Aditya Birla Group: Changing Individual's Life in India, IIM Raipur.

Aditya Birla Group was founded in early 1857 in India by Seth Shiv Narayan Birla into the business of cotton trading operations at Pilani, Rajasthan. Since that time the Birla group has directly or indirectly affected almost every individual in India. The Birla group is known for its diversity, getting involved and also initiated many things since India’s independence such as Grasim was incorporated in 1947 at Gwalior-MP, Indian Rayon Corporation Limited was acquired in 1966, few of the initiatives started by Birla Group were Eastern Spinning Mills and Industries, Mangalore Refineries and Petrochemicals Limited in Karnataka, along with its footstep in the field of fashion and retails, finance, cement industry and countless more. Today ABG is in the League of Fortune 500 with a force of over 1.2 Lacs employees. 

ABG: The One Big Simplicity _ IMI New Delhi

     

Keep Moving, persistence is the key in life

Aditya Birla Group is one of the few companies which started in 19th century and have made a tremendous growth post-independence. The company has many verticals and making a significant progress in each namely fibre, metal, chemicals, fertilizers, telecom and IT. It is not easy for one to tell that which segment of Aditya Birla has touched her life the most. I have my house built from Aditya Birla cement, my father’s favorite brand is Louis Philippe. My dream college of education was BITS, Pilani. If I am asked to pick one vertical, I will choose BITS Pilani, as being a student I found it the most related field. The college is bringing laurels to the students studying in terms of quality education, placement offers and brand value. BITS Pilani is recognized in “College of Excellence” by department of ministry, which acts as a feather in the hat for its reputation.

ABG- A name that crystallizes a fascinating story of change and transformation, just like my dreams_IMI New Delhi