ABG Everywhere I go!
It was just yesterday when I was returning from my meeting with a client in Bandra, that I happen to look at myself in the rear view mirror of my cab. I was dressed in a crisp white formal shirt from Van Heusen and black A-line skirt from Forever 21, carrying all the important files in my Ted Baker bag crossing the 56000 meter long concrete steel beauty, the Bandra Worli Sea Link, built using the Ultratech Cement. It was then I realised how I’m practically surrounded everywhere by this one group of companies that they have grown to become the most essential part of all our lives! Yes I’m talking about none other than the premier business conglomerate of India, the Aditya Birla Group. From the clothes we wear to the food we eat, to the homes we live in to the financial matters we deal in, this group has got us all covered. From being a distant high profile industry to becoming the house name today, the journey however has not been easy. The company initially began as a small cotton manufacturer in India in 1857 and slowly expanded its business in steel, financial services, food, cement, and many other diverse domains to become the next big home grown business conglomerate which as of today, has even become international with deals signed with global luxury brands such as Ted Baker and Simon Carter. Its presence in every Indian consumer’s life conveys a strong message of trust, loyalty and quality that this group undeniably promises to deliver and it is these three attributes which will take ABG group to newer heights, enabling them to serve us better.